Go-to-market plans from your industry.

For Develop go-to-market, yes: it is part of Premium, from CHF 24 per month. You buy Go-to-market strategy once – no subscription needed. If you have already done the plan, everything carries over and nothing is decided again.

No. Offer, target customer, price and revenue goal come from your earlier modules if they exist. Otherwise planix pre-fills the answers, and you confirm or correct them.

From official sources per country: Swiss Federal Statistical Office (STATENT), Zefix, SHAB, Eurostat, OpenStreetMap, OpenHolidays. Only a figure that exactly fits segment, region and size leads to a verdict. Otherwise the plan says “Size not verified” – no false precision.

Then there is no plan but a refocus: for each group you see the weakest criterion, and planix points you to “Test the market” or “Develop the idea”. A plan that won’t hold would otherwise cost you twelve weeks.

In Go-to-market strategy – for business customers and the public sector: up to 40 companies with trigger, contact person and source link, no lead without a link. For private customers there is no lead list, but two to three types of local partners through whom you reach your customers.

No. No channel mix with twenty channels, no content strategy, no brand building. Go-to-market answers order and focus: who first, via which route, with what money – and how you know after four weeks whether it’s working.

Not everywhere. In Austria, cold calls are banned even to businesses, in Germany cold email requires consent, in Switzerland the asterisk opt-out in the phone directory counts. planix shows you the rules of your country with a source – and only suggests channels that are permitted.

Any – but each one wins its first customers differently. In the trades via planners and building permit notices, in software via a trial or pilot, in the public sector via tenders. For 14 industries, there is a separate page on what the start looks like.

Yes. Starting segment, customer goal, budget, hours, funnel, early indicators and stop criteria follow exactly the rules planix uses to create your plan. The rules on advertising calls and e-mails come from the verified fact tables. Only the ventures, the people and the leads are invented.

Because winning customers is local: holidays, associations, registers for leads and the rules on advertising calls and e-mails differ between Switzerland, Germany and Austria. You see the examples of your country.

The plan says which customer group you start with, through which channels and with what budget. The strategy makes it actionable: who decides at your customers, lead list, conversation guide, entry offer, texts to copy and your first 30 days.