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Pharmaceuticals, Biotech, Food & Agriculture

Go-to-market for life sciences and food: a 12-month roadmap.

Medical device, biotech, food or agritech: planix plans around the long paths of these industries – starting segment, direct access to decision-makers, pilot and a roadmap that is realistic.

Starting segment, access to decision-makers, pilot – with a realistic roadmap.

Get started See a sample plan

Included in Premium. Develop go-to-market comes with the subscription from CHF 24 per month. The strategy with lead list and messages costs CHF 49 one-off, no subscription needed.

Here, the path to the customer takes longer

Approvals, supplier qualification and test series make every sale longer. That’s why, for pharma and medtech, the module plans over twelve months instead of twelve weeks. In food and agriculture, samples and pilot batches count: a buyer purchases what they have tested in their own production.

Approvals, supplier qualification and test series make every sale longer. That’s why, for pharma and medtech, the module plans over twelve months instead of twelve weeks.

Typical starting segments

Rules in detail
Start

Buyers with a problem today

Businesses that need to replace an ingredient, process or product – and can get it delivered within three months.

Next

Large buyers and retail

Comes next: volume, but listing processes and long lead times.

Not now

“The healthcare market”

Too broad: buyers, approval and payers differ by submarket.

Channels in this order

  1. 1
    Your own networkFirst buyers who test samples.
  2. 2
    Associations and trade fairsWhere your buyers’ purchasing and R&D people are.
  3. 3
    Direct outreach with a triggerNew product lines, expansion, new management – by letter or phone, depending on the country.

What you measure

  • Sample requests
  • Running tests
  • Approvals
  • Pilot orders
  • Time to approval
  • Cost per buyer

Where your customers are

  • Industry associations of your buyers
  • Trade fairs and conferences
  • Commercial register: expansion and new production
  • Public tenders in healthcare

Market figures from: Swiss Federal Statistical Office (STATENT), Zefix, SHAB, Eurostat, OpenStreetMap, OpenHolidays

Typical entry offer

Pilot or sample delivery

For medtech, a pilot of four to eight weeks; for food and agriculture, typically a sample delivery. Always with a fixed scope, full price afterwards and a reference as the condition. If you choose yourself, your choice takes priority.

For medtech, a pilot of four to eight weeks; for food and agriculture, typically a sample delivery.

Which package fits

Go-to-market strategy

The plan is included in Premium. For long decision paths, the strategy for CHF 49 pays off: buyer roles with decision timing, lead list with trigger and link, pilot offer and call guide.

The plan is included in Premium. For long decision paths, the strategy for CHF 49 pays off: buyer roles with decision timing, lead list with trigger and link, pilot offer and call guide.

See pricing
FAQ

Frequently asked questions from the industry

In pharma and medtech, approvals and purchasing processes take longer. The module plans over twelve months there so the roadmap stays realistic.

No. Delivery readiness is a mandatory criterion of the starting segment – you state whether a product is approved. Regulatory checks are not part of this module.

Backed by leading start-up experts and partners

ConsultingNetworkSwitzerland.
swissstartupassociation+
SWISS DESIGN
& ENGINEERING
NVIDIA Inception Program
collumino.com
STARTUPS
EXPERTSuisse
Buchhaltungs AG
DACH Startups

Your offer is ready.
Now win your first customers.

Develop go-to-market shows you who to start with – in Premium, in a few minutes.

Get started In Premium · from CHF 24/month · Go-to-market strategy CHF 49 one-off, no subscription needed
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