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Social Work, Care & Childcare

Go-to-market for care, childcare and social services: trust before reach.

Home care, daycare, support or counselling: planix plans which agencies and professionals bring you your first families or clients – with a roadmap that fits your hours.

Which agencies bring you your first clients – matched to your hours.

Get started See a sample plan

Included in Premium. Develop go-to-market comes with the subscription from CHF 24 per month. The strategy with lead list and messages costs CHF 49 one-off, no subscription needed.

Here, what counts is who trusts you – not who sees you

Families choose care and support on recommendation: GP, social services, neighbours. Advertising doesn’t replace that trust. That’s why planix plans via trusted advisers and defines how you can tell after four weeks whether referrals are coming in.

Families choose care and support on recommendation: GP, social services, neighbours. Advertising doesn’t replace that trust.

Typical starting segments

Rules in detail
Start

Relatives in one region

They often have a say, know the agencies and talk to each other.

Next

Institutions and municipalities

Comes next: service contracts and tenders with long lead times.

Not now

“All families”

Too broad: needs, urgency and decision-makers vary too much.

Channels in this order

  1. 1
    Your own networkFirst clients and families who tell others about you.
  2. 2
    Trusted advisersGPs, social services, advice centres – introduced in person.
  3. 3
    Local and searchGoogle profile and regional directories for relatives who are searching.

What you measure after four weeks

  • Referrals
  • Initial meetings
  • New clients
  • Capacity utilisation
  • Recommendations
  • Cost per client

Where your clients are

  • GP practices and hospitals in the region
  • Social services and advice centres
  • Municipalities and senior citizens’ organisations
  • Parent and relative groups

Market figures from: Swiss Federal Statistical Office (STATENT), Zefix, SHAB, Eurostat, OpenStreetMap, OpenHolidays

Typical entry offer

Format of your choice

For this industry, the rule sets no fixed entry format. You choose it – for example an introductory meeting or a trial week – and planix sets price, duration, full price afterwards and an exit rule.

For this industry, the rule sets no fixed entry format.

Which package fits

Develop go-to-market

The plan with starting segment, trusted advisers as a channel, budget and early indicators is included in Premium. Messages for agencies and a call guide come with Go-to-market strategy for CHF 49.

The plan with starting segment, trusted advisers as a channel, budget and early indicators is included in Premium. Messages for agencies and a call guide come with Go-to-market strategy for CHF 49.

See pricing
FAQ

Frequently asked questions from the industry

No. There is no lead list for private customers. Instead, Go-to-market strategy suggests types of local partners – such as agencies – through whom you reach families.

Then planix plans one channel instead of three and a longer roadmap. If your goal doesn’t fit your time, the plan says so – with two options.

Backed by leading start-up experts and partners

ConsultingNetworkSwitzerland.
swissstartupassociation+
SWISS DESIGN
& ENGINEERING
NVIDIA Inception Program
collumino.com
STARTUPS
EXPERTSuisse
Buchhaltungs AG
DACH Startups

Your offer is ready.
Now win your first customers.

Develop go-to-market shows you who to start with – in Premium, in a few minutes.

Get started In Premium · from CHF 24/month · Go-to-market strategy CHF 49 one-off, no subscription needed
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