Go-to-MarketGo-to-market
Get started
Fashion, Lifestyle & Retail

Go-to-market for fashion and retail: your first customers before the big launch.

Label, online shop or concept store: planix tells you which customer group to start with, which channels reach them and how much budget you need – as a plan for 12 weeks.

Who to start with, which channels, what budget – your 12-week plan.

Get started See a sample plan

Included in Premium. Develop go-to-market comes with the subscription from CHF 24 per month. The strategy with lead list and messages costs CHF 49 one-off, no subscription needed.

In retail, broad advertising fizzles out first

A shop is online fast, but visitors don’t come by themselves. If you run ads for everyone at launch, you pay for clicks without repeat buyers. planix sets a different order: first a dense group that recommends you to each other, then the places where this group shops, and ads only as a time-limited test with a fixed cap.

A shop is online fast, but visitors don’t come by themselves. If you run ads for everyone at launch, you pay for clicks without repeat buyers.

Typical starting segments

Rules in detail
Start

A community with a shared occasion

Parents in one region, a sports club, a scene: people who talk to each other and go to the same places. Here, word of mouth carries you.

Next

Concept stores and retailers as partners

Comes next: a retailer brings visibility but takes a margin. That only pays off once your price can carry it.

Not now

“Everyone who shops sustainably”

Too broad: nobody feels addressed, the budget is spread thin. planix narrows it down or drops the group.

Channels in this order

  1. 1
    Your own networkThe first orders come from people who know you – and so does the first feedback on fit, price and shipping.
  2. 2
    Where your customers goMarkets, pop-ups, community events: there you see who buys, and you collect contacts instead of clicks.
  3. 3
    Local and searchGoogle profile and marketplaces, as soon as you have your first reviews.
  4. 4
    Ads as a testFour weeks, at most a third of the budget – only if the funnel shows they pay off.

What you measure after four weeks

  • Orders per channel
  • Repeat purchases
  • Average basket value
  • Return rate
  • Referrals
  • Cost per order

Where your customers are

  • Markets and pop-up spaces in your region
  • Community groups and clubs of your target group
  • Trade fairs and design markets
  • Concept stores with a matching range

Market figures from: Swiss Federal Statistical Office (STATENT), Zefix, SHAB, Eurostat, OpenStreetMap, OpenHolidays

Typical entry offer

Introductory price for three months

A time-limited entry that protects your price: with a fixed end date, full price afterwards and a condition such as a review or a photo of the product in use. No permanent discount.

A time-limited entry that protects your price: with a fixed end date, full price afterwards and a condition such as a review or a photo of the product in use.

Which package fits

Develop go-to-market

The plan is included in Premium: starting segment, channels in order, budget and early indicators. If you also want ready-made messages, an entry offer and a 30-day plan, add Go-to-market strategy for CHF 49.

The plan is included in Premium: starting segment, channels in order, budget and early indicators. If you also want ready-made messages, an entry offer and a 30-day plan, add Go-to-market strategy for CHF 49.

See pricing
FAQ

Frequently asked questions from the industry

Only as a test: four weeks, at most a third of the budget and only if the funnel supports it. Network and the places your customers go come first – that’s where repeat buyers and referrals come from.

No. There is no lead list for private customers. Instead, Go-to-market strategy suggests two to three types of local partners through whom you reach your customers.

Backed by leading start-up experts and partners

ConsultingNetworkSwitzerland.
swissstartupassociation+
SWISS DESIGN
& ENGINEERING
NVIDIA Inception Program
collumino.com
STARTUPS
EXPERTSuisse
Buchhaltungs AG
DACH Startups

Your offer is ready.
Now win your first customers.

Develop go-to-market shows you who to start with – in Premium, in a few minutes.

Get started In Premium · from CHF 24/month · Go-to-market strategy CHF 49 one-off, no subscription needed
Industries