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Beauty, Health & Aesthetics

Go-to-market for beauty and health: a full calendar from your local area.

Studio, practice or mobile treatments: planix plans which customer group in your area you win first, which partners help you reach them and with which introductory price.

Which customer group first, via which partners, with which introductory price.

Get started See a sample plan

Included in Premium. Develop go-to-market comes with the subscription from CHF 24 per month. The strategy with lead list and messages costs CHF 49 one-off, no subscription needed.

In beauty, customers come from nearby – and come back

A studio lives on regulars who live or work nearby. Discount campaigns attract bargain hunters who don’t come back. planix focuses on one group in your area, partners with the same customers and an introductory price with a fixed end date.

A studio lives on regulars who live or work nearby. Discount campaigns attract bargain hunters who don’t come back.

Typical starting segments

Rules in detail
Start

A group with an occasion near you

Working people, couples getting married, athletes: people with recurring needs and shared places.

Next

Corporate offers

Comes next: health days and employee offers, once your processes are running smoothly.

Not now

“Everyone who likes a treat”

Too broad: no compelling reason to buy, no shared place.

Channels in this order

  1. 1
    Your own networkYour first appointments and reviews.
  2. 2
    Partners nearbyHairdresser, gym, practice – same customers, mutual referrals.
  3. 3
    Local and searchGoogle profile and booking platforms with first reviews.
  4. 4
    Ads as a testLocally limited, four weeks, at most a third of the budget.

What you measure after four weeks

  • Appointments per week
  • Rebookings
  • Treatment value
  • Reviews
  • Referrals
  • Cost per new customer

Where your customers are

  • Partner businesses in the neighbourhood
  • Gyms and sports clubs
  • Companies nearby
  • Local markets and events

Market figures from: Swiss Federal Statistical Office (STATENT), Zefix, SHAB, Eurostat, OpenStreetMap, OpenHolidays

Typical entry offer

Introductory price for three months

For example, an introductory price on the first treatment or a three-month package – with an end date, full price afterwards and a review as the condition.

For example, an introductory price on the first treatment or a three-month package – with an end date, full price afterwards and a review as the condition.

Which package fits

Develop go-to-market

The plan is included in Premium. Messages for partners, the introductory offer ready to copy and the 30-day plan with weekly goals come with Go-to-market strategy for CHF 49.

The plan is included in Premium. Messages for partners, the introductory offer ready to copy and the 30-day plan with weekly goals come with Go-to-market strategy for CHF 49.

See pricing
FAQ

Frequently asked questions from the industry

Only if time-limited and in return for something like a review. A permanent discount attracts customers who don’t come back, and raising the price later is hard.

planix filters the channels according to the advertising law for phone, email and SMS in Switzerland. You check the professional rules of your field separately.

Backed by leading start-up experts and partners

ConsultingNetworkSwitzerland.
swissstartupassociation+
SWISS DESIGN
& ENGINEERING
NVIDIA Inception Program
collumino.com
STARTUPS
EXPERTSuisse
Buchhaltungs AG
DACH Startups

Your offer is ready.
Now win your first customers.

Develop go-to-market shows you who to start with – in Premium, in a few minutes.

Get started In Premium · from CHF 24/month · Go-to-market strategy CHF 49 one-off, no subscription needed
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