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Media, Marketing & Online Platforms

Go-to-market for agencies, SaaS and platforms: the route follows from your price.

Agency, software or marketplace: planix checks whether your price carries in-person sales or whether you sell via web and free trial – and, for platforms, which side you win first.

Whether your price carries in-person sales – and which side of your platform comes first.

Get started See a sample plan

Included in Premium. Develop go-to-market comes with the subscription from CHF 24 per month. The strategy with lead list and messages costs CHF 49 one-off, no subscription needed.

In software, the price decides the sales route

A low monthly price doesn’t pay for visits: if you sell in person, you need a customer value that pays for the conversations. Below that, only self-service with a free trial works – and only if customers can set up without help and see value in the first session. Platforms add a second question: which side is harder to win? That one comes first.

A low monthly price doesn’t pay for visits: if you sell in person, you need a customer value that pays for the conversations. Below that, only self-service with a free trial works – and only if customers can set up without help and see value in the first session.

Typical starting segments

Rules in detail
Start

A niche with a clear workflow

Businesses of the same kind in one region that solve the same problem in the same way – today with Excel or paper.

Next

The adjacent niche

Comes next: similar businesses with a slightly different workflow. Only once the first group recommends you.

Not now

“All SMEs”

Too broad: buyers, workflows and customer hangouts differ by subgroup. You can’t choose channels that way.

Channels in this order

  1. 1
    Your own networkFirst users who tell you openly where setup gets stuck.
  2. 2
    Associations and professional groupsWhere your target businesses meet – with dates in the roadmap.
  3. 3
    Search and comparison sitesAs soon as you have your first references.
  4. 4
    Ads as a testOnly if customer value clearly exceeds acquisition costs.

What you measure after four weeks

  • Active trials
  • Setup without help
  • Conversion to paid
  • Conversations per channel
  • Cancellations
  • Cost per customer

Where your customers are

  • Industry associations and their events
  • Professional and online groups of your target businesses
  • Software comparison sites
  • Partners who already serve your target businesses

Market figures from: Swiss Federal Statistical Office (STATENT), Zefix, SHAB, Eurostat, OpenStreetMap, OpenHolidays

Typical entry offer

Free trial of 14–30 days or pilot

Software starts with a time-limited trial – free only where there is a network effect. For larger customers, a pilot with an exit rule and full price afterwards.

Software starts with a time-limited trial – free only where there is a network effect.

Which package fits

Develop go-to-market

The plan checks whether your price carries your sales route – in Premium. A lead list with real businesses, messages per channel and the call guide come with Go-to-market strategy for CHF 49.

The plan checks whether your price carries your sales route – in Premium. A lead list with real businesses, messages per channel and the call guide come with Go-to-market strategy for CHF 49.

See pricing
FAQ

Frequently asked questions from the industry

No. planix checks whether your price carries your sales route. If customer value isn’t enough for in-person sales, it suggests web or partners – or shows that the price is too low.

With the side that is harder to win. planix calculates the minimum customer base per side and plans the hard side first.

Backed by leading start-up experts and partners

ConsultingNetworkSwitzerland.
swissstartupassociation+
SWISS DESIGN
& ENGINEERING
NVIDIA Inception Program
collumino.com
STARTUPS
EXPERTSuisse
Buchhaltungs AG
DACH Startups

Your offer is ready.
Now win your first customers.

Develop go-to-market shows you who to start with – in Premium, in a few minutes.

Get started In Premium · from CHF 24/month · Go-to-market strategy CHF 49 one-off, no subscription needed
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