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Hospitality & Tourism

Go-to-market for hospitality and tourism: full from day one, not after months.

Restaurant, café, hotel or experience: planix plans your opening backwards – with guests who want to come before day one, and a roadmap that knows the public and school holidays in your region.

Your opening planned backwards – with the public and school holidays in your region.

Get started See a sample plan

Included in Premium. Develop go-to-market comes with the subscription from CHF 24 per month. The strategy with lead list and messages costs CHF 49 one-off, no subscription needed.

In hospitality, density nearby is what counts

A venue lives on guests within walking distance and on them coming back. Broad advertising reaches people who never drop by. That’s why planix plans locally: a guest group with a regular occasion, the places where it meets, and a soft opening with regulars before the press arrives.

A venue lives on guests within walking distance and on them coming back. Broad advertising reaches people who never drop by.

Typical starting segments

Rules in detail
Start

A group with a regular occasion within walking distance

Office workers at lunch, families at the weekend, hotel guests: people who can come regularly.

Next

Companies and groups

Comes next: team dinners, receptions, events. They bring revenue per booking but need a well-run kitchen.

Not now

“Tourists in general”

Too broad and too seasonal for the start. Without regulars, the venue can’t get through the quiet weeks.

Channels in this order

  1. 1
    Neighbourhood and networkYour first regulars know you or live around the corner.
  2. 2
    Where your guests goCompanies, clubs, neighbourhood events – in person, with a trial offer.
  3. 3
    Local and searchGoogle profile with photos, opening hours and first reviews.
  4. 4
    Press – lastOnly after the opening, never during the soft opening.

What you measure after four weeks

  • Guests per week
  • Returning guests
  • Average bill
  • Reservations
  • Reviews
  • Company enquiries

Where your guests are

  • Companies and offices nearby
  • Neighbourhood and club events
  • Hotels and tourist offices in the region
  • Local groups and markets

Market figures from: Swiss Federal Statistical Office (STATENT), Zefix, SHAB, Eurostat, OpenStreetMap, OpenHolidays

Typical entry offer

Introductory price for three months

For example, a trial offer for teams or a regulars’ card for three months – with an end date and the regular price afterwards. That way guests get to know you without your price dropping for good.

For example, a trial offer for teams or a regulars’ card for three months – with an end date and the regular price afterwards.

Which package fits

Develop go-to-market

The plan with starting segment, channels, budget and roadmap up to the opening is included in Premium. Ready-made messages for companies, the entry offer and the 30-day plan come with Go-to-market strategy for CHF 49.

The plan with starting segment, channels, budget and roadmap up to the opening is included in Premium. Ready-made messages for companies, the entry offer and the 30-day plan come with Go-to-market strategy for CHF 49.

See pricing
FAQ

Frequently asked questions from the industry

Yes. Public and school holidays in your canton or federal state are taken into account in the roadmap. The start date can be tied to an event.

Only after the public launch. During the soft opening you test your processes with regulars – nobody should be writing about it yet.

Backed by leading start-up experts and partners

ConsultingNetworkSwitzerland.
swissstartupassociation+
SWISS DESIGN
& ENGINEERING
NVIDIA Inception Program
collumino.com
STARTUPS
EXPERTSuisse
Buchhaltungs AG
DACH Startups

Your offer is ready.
Now win your first customers.

Develop go-to-market shows you who to start with – in Premium, in a few minutes.

Get started In Premium · from CHF 24/month · Go-to-market strategy CHF 49 one-off, no subscription needed
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