Go-to-market by industry.
Every industry wins its first customers differently. For each one: which customer group you start with, which channels in which order and which entry offer.
Per industry: starting segment, channels in order, entry offer.
Fashion, Lifestyle & Retail
Label, online shop or concept store: planix tells you which customer group to start with, which channels reach them and how much budget you need – as a plan for 12 weeks.
Open industryMedia, Marketing & Online Platforms
Agency, software or marketplace: planix checks whether your price carries in-person sales or whether you sell via web and free trial – and, for platforms, which side you win first.
Open industryHospitality & Tourism
Restaurant, café, hotel or experience: planix plans your opening backwards – with guests who want to come before day one, and a roadmap that knows the public and school holidays in your region.
Open industryTransportation and Logistics
Courier service, freight forwarding or warehousing: planix determines which clients you win first, how to reach them directly and which pilot to start with – with a lead list from official sources.
Open industryReal Estate, Construction & Handcraft
Joinery, painting business, planning or property service: planix plans which partners bring you jobs, which builders you approach now and which small job you start with.
Open industryConsulting, Education & Coaching
Consulting, training or coaching: planix determines who you work for first, which trusted advisers bring you clients and which initial analysis you start with.
Open industrySocial Work, Care & Childcare
Home care, daycare, support or counselling: planix plans which agencies and professionals bring you your first families or clients – with a roadmap that fits your hours.
Open industryBeauty, Health & Aesthetics
Studio, practice or mobile treatments: planix plans which customer group in your area you win first, which partners help you reach them and with which introductory price.
Open industrySports, Leisure, Culture & Creative
Classes, events, studio or creative service: planix plans which group you win over first, where you meet them and how to start with an introductory price without selling yourself short.
Open industryEnergy, Environment & Technology
Solar, energy efficiency, cleantech or industrial technology: planix determines which businesses you convince first, how to reach the decision-maker directly and which pilot to start with.
Open industryFinance & Insurance
Accounting, wealth advice, insurance brokerage or fintech: planix determines which customer group you work for first, which trusted advisers refer you and which channels the advertising law in Switzerland allows.
Open industryCrypto, Web3 & Blockchain
Infrastructure, tokenisation or Web3 service: planix separates attention from purchase intent, picks a paying buyer as the starting segment and plans channels that fit your price.
Open industryPharmaceuticals, Biotech, Food & Agriculture
Medical device, biotech, food or agritech: planix plans around the long paths of these industries – starting segment, direct access to decision-makers, pilot and a roadmap that is realistic.
Open industryPublic Administration & Non-Profit
Offers for municipalities, schools, hospitals or organisations: planix plans the route via tenders and partners, finds ongoing procedures and aligns your roadmap with budget rounds.
Open industryBacked by leading start-up experts and partners
& ENGINEERING
Your offer is ready.
Now win your first customers.
Develop go-to-market shows you who to start with – in Premium, in a few minutes.
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