Pricing

The plan with the subscription. Pay once for execution.

Name: Go-to-market by planix
Brand: planix
Price: 39 CHF
Availability: InStock

Develop go-to-market is included in Premium, from CHF 24 per month. You pay once for Go-to-market strategy – no subscription needed.

The plan

Develop Go-to-Market

Start segment, positioning and channels

How do I get my first customers with my offer?

For anyone whose offer is ready and who now wants to sell.

Your market entry for 12 weeksOne starting segment · 2–3 channels · budget

One starting segment, with reasonsfour mandatory criteria and real market figures – you know who you start with and whom you deliberately leave aside
A positioning statementfor the decision-maker, with market alternative and proof – plus the test of whether they can pass it on without embarrassment
Sales route and 2–3 channels in orderderived from buyer and price – not from trends
12-week roadmap with datessoft launch with reference customers, events, public and school holidays in your region taken into account
Starting budget from the funnelbackwards from your customer goal, every item listed, assumptions marked
Early indicator and stop per channelafter four weeks, one number tells you whether to carry on
Cold outreach rules for Switzerlandat most two, with source – so you don’t break advertising law
Up to 7 tasks in planixfor the first weeks, in order

Your Go-to-Market Plan

Not included No lead list, no ready-made outreach messages, no entry offer, no call guide. That sits in Go-to-market strategy.

In Premium

With the subscription from CHF 24/month

Get started

The execution

Go-to-market strategy

From strategy to your first customers: who you approach, what you say, what you offer

Who do I approach first, and what do I say so that the first customers buy?

For anyone who wants to hold their first sales conversations next week.

Your plan – and everything to execute itchannels · pricing

Everything in Develop go-to-market

One starting segment, with reasons
A positioning statement
Sales route and 2–3 channels in order
12-week roadmap with dates
Starting budget from the funnel
Early indicator and stop per channel
Cold outreach rules for Switzerland
Up to 7 tasks in planix

On top in Go-to-market strategy

Decision-makers at the customerwho uses, who reviews, who signs – what each role wants, what holds it back, what convinces it
Lead list with up to 40 real companieswith trigger, contact person and source link from the commercial gazette, tenders and associations – for business customers; no lead without a link
Outreach messages for every channelemail, phone, letter, referral request – in your tone, written for role and trigger, ready to send
An entry offer that protects your pricetime-limited, with an exit rule and the path to full price – as text to copy
Call guide with objectionsfive steps, four questions, answers to the most common objections – including “we do that ourselves”
30-day plan with funnel calculationhow many contacts, conversations and proposals per week – spread across your hours
Only permitted channelsphone, email and SMS only where advertising law in CH, DE or AT allows it for your customers – otherwise letter or in person

Lead list
Your Go-to-Market Strategy
Your introductory offer
Your Outreach Kit

Not included No lead list for private customers (instead, ideas for local partners), no guarantee of customers.

CHF 49one-off

Incl. VAT · no subscription needed

What’s included

Develop Go-to-MarketIn PremiumGo-to-market strategyCHF 49

Starting segment with reasons

Positioning statement

Sales route and channels2–3 in order2–3 in order

Roadmap12 weeks, with dates12 weeks + 30-day plan

Budget from the funnel

Early indicator and stop per channelplus 3 numbers per week

Cold outreach rulesup to 2, with sourcefiltered per channel

Decision-makers at the customer3 roles

Lead list with linksup to 40 (business customers)

Outreach messages per channelWord, in your tone

Entry offerWord, ready to copy

Call guide with objections5 steps, 5 objections

Funnel calculation per channeloverallper channel and week

Tasks in planixup to 7up to 7

ResultYour Go-to-Market PlanLead listYour Go-to-Market StrategyYour introductory offerYour Outreach Kit

Trust & privacy

Your data. Secure. In Switzerland.

Hosted in Switzerland

On Azure servers, compliant with the Swiss FADP and EU GDPR.

No AI training on your data

Your inputs are never used to train AI models.

Handled confidentially

planix only sees your final document if you explicitly ask us to.

FAQ

Questions about pricing

How much is Develop go-to-market?

It is included in Premium – from CHF 24 per month. It unlocks the whole Growth phase.

Do I need Premium for Go-to-market strategy?

No. You buy Go-to-market strategy once for CHF 49 – no subscription needed. If you have already done Develop go-to-market, the plan carries over.

Can I start the strategy without the plan?

Yes. The strategy then asks the plan questions first – the same set of questions, nothing gets lost.

What if the plan doesn’t hold?

Then there is no execution part, but a clear note on what you need to adjust first – instead of messages for a segment that doesn’t pass.

Do I need a subscription?

For Develop go-to-market, yes: it is part of Premium, monthly or yearly. You pay once for Go-to-market strategy – no subscription needed.

Go-to-market is the first step of the Growth phase in the planix founder journey – after incorporation. Everything you enter here carries over.
See the full founder journey

Backed by leading start-up experts and partners

ConsultingNetworkSwitzerland.

swissstartupassociation+

SWISS DESIGN
& ENGINEERING

collumino.com

STARTUPS

EXPERTSuisse

4localCH

Buchhaltungs AG

Your offer is ready.
Now win your first customers.

Develop go-to-market shows you who to start with – in Premium, in a few minutes.

Get started In Premium · from CHF 24/month · Go-to-market strategy CHF 49 one-off, no subscription needed