Go-to-MarketGo-to-market
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Your offer is ready.
Now win your first customers.

  • In hours, not weeks: your plan for the first 12 weeks12-week plan, in hours
  • Checkable: starting segment, channels and budget with early indicatorsChannels and budget you can check
  • Clear next steps: with the strategy, plus lead list, messages and your first 30 daysLeads, messages, first 30 days
  • Real data, not AI guesswork: market figures and advertising rules for Switzerland, with sourceMarket data & rules, sourced
Get started See a sample plan

In Premiumfrom CHF 24/month · lead list and messages CHF 49 one-offLeads and messages CHF 49 one-off

4.9/5 600+ founders trust planix600+ founders

Your data stays confidential · servers in Switzerland · no AI training

Backed by leading start-up experts and partners

ConsultingNetworkSwitzerland.
swissstartupassociation+
SWISS DESIGN
& ENGINEERING
NVIDIA Inception Program
collumino.com
STARTUPS
EXPERTSuisse
Buchhaltungs AG
DACH Startups
Our promise

Your benefit at a glance.

Two mistakes cost the most at the start: starting too broad – or not deciding at all.

Focus

One segment instead of all.

planix checks your customer groups against four mandatory criteria and real market figures – and picks the one where you can win first.

One starting segment, with reasons.

Route

A route that fits your price.

Whether you sell in person, through partners or online follows from your customer and your price – not from gut feeling.

Sales route from customer and price.

Budget

A budget that adds up.

Backwards from your customer goal: how many contacts, conversations and proposals you need – and what that costs. Every assumption is marked.

Calculated backwards from the goal.

Control

After four weeks you know whether it’s working.

Per channel, one number you need to reach and one at which you stop – set in advance, not interpreted afterwards.

Early indicator per channel.

The procedure

How planix arrives at your plan.

Five steps – ending in a decision, not a list.

DescribeAddResearchDecideCalculate1Describe2Add3Research4Decide5CalculateA decisionnot a list
From offer to plan
  1. 1
    Describe

    You describe your offer in short questions: target customer, price, revenue goal. No prior knowledge needed. If you have done other planix modules, much is pre-filled.

    Short questions about your offer.

  2. 2
    Add

    A few clear questions: possible customer groups, when you can deliver, hours per week, budget, start date.

    A few clear questions.

  3. 3
    Research

    Market figures per country and region, competitors, public and school holidays, rules on cold outreach.

    Market figures, competitors, rules.

  4. 4
    Decide

    One starting segment based on four mandatory criteria. The sales route follows from buyer and price. Channels in a fixed order.

    One segment, one route, 2–3 channels.

  5. 5
    Calculate

    Backwards from your customer goal: contacts, conversations, proposals. Budget only from concrete items, assumptions marked.

    Calculated backwards from the goal.

If you have done other planix modules, planix asks nothing twice.

Decision rules

Clear rules instead of gut feeling.

Rules in detail

Every decision in the plan follows a rule you can look up.

Who do you start with – and how big may the group be?

Market figures from: Swiss Federal Statistical Office (STATENT) · Zefix · SHAB · Eurostat · OpenStreetMap · OpenHolidays – Where no figure fits, it says “not verified” – no false precision.

Packages & prices

From plan to first sales conversation.

Develop go-to-market is included in Premium. The strategy makes the plan actionable – with leads, messages and an entry offer.

PremiumDevelop Go-to-MarketThe plan

The foundation for your sales launch, with validated sales assumptions.

  • One starting segment, with reasons
  • 2–3 channels in a fixed order
  • Budget and early indicators
  • Your Go-to-Market Plan
In PremiumStart now
PositioningGo-to-market strategyThe execution

Go-to-market plan, lead list, outreach texts, entry offer and 30-day plan in one module – even without a subscription.

  • Up to 40 leads with trigger and link
  • Messages for every channel, in your tone
  • 30-day plan with weekly goals
  • Lead list
  • Your Go-to-Market Strategy
  • Your introductory offer
  • Your Outreach Kit
one-off CHF 49Find customers
Compare both packages in detail
Honesty rules

Why you can trust the plan.

  1. 1

    Market figures come from official sources. If no figure exactly fits the segment and region, the plan says “not verified” – no false precision.

    Real figures or “not verified”. Official sources, no false precision.

  2. 2

    If your goal doesn’t fit your time, planix tells you. Before you spend money – with two options: lower your customer goal or switch your sales route.

    Feasibility before budget. Lower the goal or switch route – before you pay.

  3. 3

    If no segment meets the criteria, there is no plan. Instead, you learn what to clarify first. planix doesn’t make the decision for you – it forces it, with numbers you can check yourself.

    No plan built on sand. If no segment passes, planix tells you what to clarify first.

Voices on market entry

How the plan helped other founders

Lea B.Bookkeeping service · Zürich
«I wanted to target every small business. The plan pinned me down to creatives with a sole proprietorship – and that’s exactly where the first jobs came from.»
One starting segment · 3 customers in 8 weeks
Tobias M.Joinery · Bern
«No ads, no website first. Network, then architects. That was cheaper and it worked.»
Channel order instead of scattering
Anna K.HR software · Munich
«My price wouldn’t have carried in-person sales. planix told me before the start, not after.»
Sales route switched · price adjusted
Reto S.Side business · Winterthur
«Five hours a week. The plan said: one channel, not three. Honest and doable.»
Feasibility checked · 1 channel
Nina P.Care service · Graz
«In Austria, cold calls are off-limits. That was in the plan – with an alternative. I would have got it wrong otherwise.»
Rules per country built in
David F.Consulting · Zug
«After four weeks, one number told me whether it was working. It wasn’t – so I switched channel instead of putting in more money.»
Stop criterion kicked in

Included in Premium. Develop go-to-market comes with the subscription from CHF 24 per month. The strategy with lead list and messages costs CHF 49 one-off, no subscription needed.

See all pricing
FAQ

Frequently asked questions

Develop go-to-market is the plan: who you start with, what you say, which route you sell through, with budget and a 12-week roadmap. Go-to-market strategy (CHF 49) contains this plan in full and makes it actionable: decision-makers, lead list, ready-made outreach messages, entry offer, call guide and 30-day plan.

For Develop go-to-market, yes: it is part of Premium, from CHF 24 per month. You buy Go-to-market strategy once – no subscription needed. If you have already done the plan, everything carries over and nothing is decided again.

No. Offer, target customer, price and revenue goal come from your earlier modules if they exist. Otherwise planix pre-fills the answers, and you confirm or correct them.

From official sources per country: Swiss Federal Statistical Office (STATENT), Zefix, SHAB, Eurostat, OpenStreetMap, OpenHolidays. Only a figure that exactly fits segment, region and size leads to a verdict. Otherwise the plan says “Size not verified” – no false precision.

Then there is no plan but a refocus: for each group you see the weakest criterion, and planix points you to “Test the market” or “Develop the idea”. A plan that won’t hold would otherwise cost you twelve weeks.

Your offer is ready.
Now win your first customers.

Develop go-to-market shows you who to start with – in Premium, in a few minutes.

Get started In Premium · from CHF 24/month · Go-to-market strategy CHF 49 one-off, no subscription needed