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Public Administration & Non-Profit

Go-to-market for the public sector: tenders instead of cold outreach.

Offers for municipalities, schools, hospitals or organisations: planix plans the route via tenders and partners, finds ongoing procedures and aligns your roadmap with budget rounds.

The route via tenders and partners – aligned with budget rounds.

Get started See a sample plan

Included in Premium. Develop go-to-market comes with the subscription from CHF 24 per month. The strategy with lead list and messages costs CHF 49 one-off, no subscription needed.

The public sector buys by procedure

Administrations buy through tenders, framework agreements and budget rounds. Ignore that and you have good conversations that never turn into an order. That’s why planix sets the sales route as tender or partner and times your roadmap so the first conversation happens before the budget round.

Administrations buy through tenders, framework agreements and budget rounds. Ignore that and you have good conversations that never turn into an order.

Typical starting segments

Rules in detail
Start

Administrations of one size and region

Municipalities or schools with similar needs that talk to each other and ask each other for references.

Next

Cantons, federal states, larger bodies

Comes next: bigger volumes, but formal procedures above the threshold.

Not now

“The public sector”

Too broad: responsibilities, budgets and procedures differ by level.

Channels in this order

  1. 1
    Your own networkA pilot administration that names you as a reference.
  2. 2
    PartnersProviders who already supply your target administrations.
  3. 3
    TendersOngoing procedures on simap, oeffentlichevergabe.de or TED.

What you measure after four weeks

  • Conversations with administrations
  • Procedures found
  • Bids submitted
  • Pilot municipalities
  • Partner referrals
  • Time to budget round

Where your customers are

  • simap (CH), oeffentlichevergabe.de (DE), TED (EU)
  • Associations of municipalities and schools
  • Public administration conferences
  • Partners with existing framework agreements

Market figures from: Swiss Federal Statistical Office (STATENT), Zefix, SHAB, Eurostat, OpenStreetMap, OpenHolidays

Typical entry offer

Format of your choice

The industry rule sets no fixed format. Often it is a pilot with one administration – you choose, planix sets price, duration, full price afterwards and exit rule.

The industry rule sets no fixed format.

Which package fits

Go-to-market strategy

The plan is included in Premium. The strategy for CHF 49 adds leads from tenders with links, buyer roles with decision timing and a call guide.

The plan is included in Premium. The strategy for CHF 49 adds leads from tenders with links, buyer roles with decision timing and a call guide.

See pricing
FAQ

Frequently asked questions from the industry

In Switzerland simap, in Germany oeffentlichevergabe.de and TED, in Austria TED. Procedures below the EU threshold in Austria are marked as “not checked automatically”.

Before the budget round. The plan derives the timing from the budget cycle and contract end, so your offer can make it into the next budget.

Backed by leading start-up experts and partners

ConsultingNetworkSwitzerland.
swissstartupassociation+
SWISS DESIGN
& ENGINEERING
NVIDIA Inception Program
collumino.com
STARTUPS
EXPERTSuisse
Buchhaltungs AG
DACH Startups

Your offer is ready.
Now win your first customers.

Develop go-to-market shows you who to start with – in Premium, in a few minutes.

Get started In Premium · from CHF 24/month · Go-to-market strategy CHF 49 one-off, no subscription needed
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