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Energy, Environment & Technology

Go-to-market for energy and technology: pilot first, then rollout.

Solar, energy efficiency, cleantech or industrial technology: planix determines which businesses you convince first, how to reach the decision-maker directly and which pilot to start with.

Which businesses first, how to reach the decision-maker, which pilot to start with.

Get started See a sample plan

Included in Premium. Develop go-to-market comes with the subscription from CHF 24 per month. The strategy with lead list and messages costs CHF 49 one-off, no subscription needed.

Technology gets bought when it works in your own operation

Decision-makers in trade and industry don’t buy a presentation – they buy a result in their own operation. At the same time, the status quo – doing nothing, Excel, the current supplier – is the strongest competitor. That’s why planix plans the direct route with a pilot of four to eight weeks and an answer to “why now instead of carrying on as before”.

Decision-makers in trade and industry don’t buy a presentation – they buy a result in their own operation. At the same time, the status quo – doing nothing, Excel, the current supplier – is the strongest competitor.

Typical starting segments

Rules in detail
Start

Businesses of one kind under high pressure

High energy costs, new regulations, an expansion: a compelling reason to buy this year.

Next

Larger businesses and municipalities

Comes next: more volume, but tenders and longer decision paths.

Not now

“Everyone who wants to save energy”

Too broad: technology, decision-makers and budget differ by group.

Channels in this order

  1. 1
    Your own networkFirst pilot businesses that give you access.
  2. 2
    Associations and industry eventsWhere your target businesses are organised – with dates in the roadmap.
  3. 3
    Direct outreach with a triggerExpansion, new building, new management – by letter and phone, depending on the law in Switzerland.

What you measure after four weeks

  • Conversations with decision-makers
  • Running pilots
  • Measurable pilot result
  • Quotes
  • Order value
  • Cost per customer

Where your customers are

  • Industry and trade associations
  • Trade fairs and energy events
  • Commercial register: new building, expansion, new management
  • Public tenders

Market figures from: Swiss Federal Statistical Office (STATENT), Zefix, SHAB, Eurostat, OpenStreetMap, OpenHolidays

Typical entry offer

Pilot of 4–8 weeks

A pilot with a measurable goal, fixed price, exit rule and full price afterwards. Condition: if the goal is reached, the business becomes a reference.

A pilot with a measurable goal, fixed price, exit rule and full price afterwards.

Which package fits

Go-to-market strategy

The plan is included in Premium. For the direct route, the strategy for CHF 49 pays off: three buyer roles with their concerns, lead list with trigger and link, pilot offer and five objections with answers – including “we’ve always done that ourselves”.

The plan is included in Premium. For the direct route, the strategy for CHF 49 pays off: three buyer roles with their concerns, lead list with trigger and link, pilot offer and five objections with answers – including “we’ve always done that ourselves”.

See pricing
FAQ

Frequently asked questions from the industry

Go-to-market strategy describes three roles: who uses, who reviews, who signs – what each wants, what holds it back and what convinces it. If one person holds several roles, the plan says so.

The call guide always includes the status-quo objection with an answer – and points to the pilot, in which the customer tests for themselves instead of relying on promises.

Backed by leading start-up experts and partners

ConsultingNetworkSwitzerland.
swissstartupassociation+
SWISS DESIGN
& ENGINEERING
NVIDIA Inception Program
collumino.com
STARTUPS
EXPERTSuisse
Buchhaltungs AG
DACH Startups

Your offer is ready.
Now win your first customers.

Develop go-to-market shows you who to start with – in Premium, in a few minutes.

Get started In Premium · from CHF 24/month · Go-to-market strategy CHF 49 one-off, no subscription needed
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