Go-to-MarketGo-to-market
Get started
Crypto, Web3 & Blockchain

Go-to-market for Web3: paying customers, not just community.

Infrastructure, tokenisation or Web3 service: planix separates attention from purchase intent, picks a paying buyer as the starting segment and plans channels that fit your price.

A paying buyer as the starting segment – and channels that fit your price.

Get started See a sample plan

Included in Premium. Develop go-to-market comes with the subscription from CHF 24 per month. The strategy with lead list and messages costs CHF 49 one-off, no subscription needed.

Attention is cheap here – buying decisions are not

In Web3, followers, Discord members and waitlists pile up fast. Those are metrics that look good but show no repeatable deals. planix asks about the paying decision-maker: who has a problem they must solve this year, and how do you reach them?

In Web3, followers, Discord members and waitlists pile up fast. Those are metrics that look good but show no repeatable deals.

Typical starting segments

Rules in detail
Start

A buyer with a concrete problem

Companies working with an expensive or slow solution today – and with a decision-maker who has a budget.

Next

Developers and communities

Comes next or in parallel: important for reach, but rarely the paying customer.

Not now

“Everyone interested in crypto”

Too broad: attention without a reason to buy.

Channels in this order

  1. 1
    Your own networkFirst pilot customers with a real need.
  2. 2
    Trusted advisersAccountants, lawyers, consultants who already serve your buyers.
  3. 3
    Industry eventsWhere decision-makers from your target industry are – not just the Web3 scene.

What you measure after four weeks

  • Conversations with decision-makers
  • Running pilots
  • Paying customers
  • Deals per channel
  • Time to decision
  • Cost per customer

Where your customers are

  • Industry associations of your target customers
  • Accounting and law firms
  • Industry events of your target industry
  • Startup centres and incubators

Market figures from: Swiss Federal Statistical Office (STATENT), Zefix, SHAB, Eurostat, OpenStreetMap, OpenHolidays

Typical entry offer

Format of your choice

The industry rule sets no fixed format. For software, a free trial or pilot is common – you choose, planix sets price, duration, full price afterwards and exit rule.

The industry rule sets no fixed format.

Which package fits

Develop go-to-market

Starting segment with a paying decision-maker, sales route and early indicators are included in Premium. Buyer roles, lead list and call guide come with Go-to-market strategy for CHF 49.

Starting segment with a paying decision-maker, sales route and early indicators are included in Premium. Buyer roles, lead list and call guide come with Go-to-market strategy for CHF 49.

See pricing
FAQ

Frequently asked questions from the industry

No. Early indicators are conversations, pilots and deals per channel. Reach alone doesn’t show whether anyone buys.

No. The module checks advertising law for your outreach. Financial market and token regulation are not part of it.

Backed by leading start-up experts and partners

ConsultingNetworkSwitzerland.
swissstartupassociation+
SWISS DESIGN
& ENGINEERING
NVIDIA Inception Program
collumino.com
STARTUPS
EXPERTSuisse
Buchhaltungs AG
DACH Startups

Your offer is ready.
Now win your first customers.

Develop go-to-market shows you who to start with – in Premium, in a few minutes.

Get started In Premium · from CHF 24/month · Go-to-market strategy CHF 49 one-off, no subscription needed
Industries