Market validation
Market validation answers the most expensive question in starting a business: are there enough people who will pay for your solution? Only proof turns an assumption into a business – and this proof is exactly what 42% of failed start-ups lacked.
Make assumptions visible and rank them by risk
Every idea rests on assumptions – about the problem, target audience, price and channel. Write them down and rank them by risk and uncertainty. Test the riskiest, most uncertain assumption first: it can make or break your whole business.
Combine data and experiments
Combine market data (size, trend, competition) with real experiments (landing page, ads, pre-orders). Figures plus observed behaviour give you a reliable picture – a single source can easily mislead.
Validated or not? Make it measurable with planix
Your idea is validated when demand is measurable – sign-ups, pre-orders, first paying customers. If there is no response, sharpen your offer or target audience. planix combines market data and validation signals into a clear picture, so you don’t lose track across tools and spreadsheets.
Frequently asked questions
What is the difference between testing an idea and market validation?
“Testing an idea” is the umbrella term for all methods. Market validation specifically means proving that a market willing to pay exists and is large enough.
How long does market validation take?
Often a few weeks. With clearly defined experiments, you quickly get meaningful signals without building a finished product. planix shortens this by suggesting suitable experiments directly.
Ready to put your idea into action?
Start for free with planix – no registration. Guidance, feedback and next steps, thoroughly reviewed within 24 hours max.
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