Business Model testen
Dein Business-Model-Test
Ob dein Geschäftsmodell trägt: Nachfrage, Preis, Botschaften und Länder – auf Basis simulierter Befragungen.
A module of the digital founding companion for SwitzerlandA planix founding-companion module
Test your business idea
before you lose time and money.
Simulated surveys of your target group show you whether customers will buy – and at what price.
Whether customers buy – and at what price.
- Checked: demand, price and competitors – with sourcesDemand, price, competitors with sources
- Fast: a first assessment in hours, no prior knowledgeIn hours, no prior knowledge
- Clear: a decision at the end – go, go with conditions or stopA clear decision at the end
Start for freefull validation from CHF 99, one-offValidation from CHF 99 No credit card
ConsultingNetworkSwitzerland.
swissstartupassociation+
SWISS DESIGN
& ENGINEERING
& ENGINEERING
collumino.com
STARTUPS
EXPERTSuisse
4localCH
The procedure
How planix arrives at an answer.
Five steps to a decision backed by data.
- 1Hypothesis
Your input becomes testable assumptions – sorted by risk.
Testable assumptions, ranked by risk.
- 2Experiment
planix picks the fitting method and tests demand against real market data.
The fitting method, checked against real market data.
- 3Simulation
Target groups are simulated and surveyed by demographic and psychographic profiles.
Defined target groups with real profiles.
- 4Measurement
Answers are counted: price range, ranking, purchase intent, segments.
Price range, ranking, purchase intent, segments.
- 5Analysis
The result is matched against the hypothesis: confirmed, refuted or open.
Confirmed, refuted or open.
Simulated figures are labelled in the report. What is not backed up is marked as open.
Scientific substance
Method in detail Methods established in market research.
13 scientifically proven test methods, combined with official market data.
Is there any demand at all – and who is most likely to buy?
Market data from official sources: Swiss Federal Statistical Office · Zefix · Swiss National Bank · Fedlex · opendata.swiss · ETH Library · Eurostat · OECD · and many more
Swiss Federal Statistical OfficeOfficial statistics of Switzerland
Swiss National BankEconomic and financial indicators
opendata.swissOpen government data, location analysis
EurostatEuropean statistics
World BankGlobal economic indicators
Financial Modeling PrepFinancial and company metrics
Exchange ratesCurrent currency conversion
ZefixSwiss commercial register
FedlexFederal law – regulatory check
ETH LibraryAcademic sources
OECDInternational economic and industry data
EUIPO and EPOTrademarks and patents in Europe
WolframAlphaCalculations and factual knowledge
Web researchLive search for the current market situation
Plans & prices
From a first reality check to a decision that holds.
You are not buying more text, but more decision certainty.
Your riskiest assumption tested, with a first assessment and the next validation step.
- 1 concept test, 10 simulated respondents
- Your riskiest assumption tested
- Questions for 5 real conversations
Go, Improve, Pivot or No-Go: with market analysis, competitors with source, price corridor and 30-day plan.
- Real competitors with sources
- Compact market analysis
- Verdict with reasoning
Everything from Test the market, plus messaging, pricing model and DE, AT, CH and NL compared.
- Everything in Test the market
- Full market analysis
- Bank-quality PDF
Honesty rules
Why you can trust planix.
- 1
Simulation does not replace market proof – it shows direction, ranking and ranges. Simulated figures are labelled, so you know what you are relying on.
Direction, not a guarantee. Simulation shows tendencies, rankings and ranges – simulated figures are labelled.
- 2
Invented customers, competitors and sources are ruled out. Statements come from the test run, competitors from named sources. Market potential is shown as an estimate.
Zero inventions. No fake customers: statements from the test, competitors with sources.
- 3
What is not backed up is marked as open in the report. No verdict before the tests have run.
Transparent gaps. Whatever cannot be backed up is clearly marked as open in the report.
Voices from validation
How the test helped other founders
«I was sure my concept would work. The test showed willingness to pay was clearly lower. I adjusted price and offer – before signing the lease.»
«The interviews with buyers were sobering – and exactly right. Of three target groups, one was left that truly has the problem.»
«I would have coded for a year. After the test it was clear: parents won’t pay for the app, daycare centres will. That turned my business model around.»
FAQ
Frequent questions
No. planix builds the questionnaire, generates the target personas, runs the survey and analyses it – with statistics, grouped free-text answers and charts. You also get ready-made interview questions in case you want to talk to real customers in parallel.
They are simulated – this is called synthetic market research. Every respondent has their own profile (prior experience, attitude, price sensitivity) and answers in that role, distributed like a real sample. Results in hours instead of weeks, repeatable at any time. It does not count as market proof – but the answers show a direction and a ranking. In the report, simulated figures are labelled as such.
Test the idea is free: one concept test with 10 simulated respondents – is your offer understood, does the problem matter, which objections come up. Price, decision and competition are deliberately left out. Test the market (CHF 99) uses up to five methods with 30 simulated respondents each to check price, willingness to buy, who buys first and the competition – and ends with a decision and a 30-day plan.
From connected specialist data sources and live research – depending on your market: Swiss Federal Statistical Office, Zefix, Swiss National Bank, Fedlex, opendata.swiss, ETH Library, Eurostat, OECD and more. Competitors are named and backed by a source. If nothing comparable is found, the report says so.
All of them – but each one fails on different assumptions. In retail it is usually price, in software willingness to pay, in hospitality the location. For 14 industries there is a page on what gets checked first.
Idea validation by industryTest your business idea
before you lose time and money.
Test the idea shows your biggest risk and delivers a first concept test.
Test your idea now Test the idea free · Test the market CHF 99 · Test the business model CHF 249 · all one-off, no subscription