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Fashion, Lifestyle & Retail

Test your retail idea before capital sits in stock.

Own label, online shop, concept store, subscription box or a service around selling: planix tests the riskiest assumptions behind your idea against simulated respondents and official market data.

planix tests the riskiest assumptions behind your idea against simulated respondents and official market data.

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In retail an idea ties up capital early

Almost every retail idea needs goods, pre-financing or a platform before the first revenue arrives. Minimum quantities, returns and markdowns are fixed by then. Measuring demand at the till buys the most expensive answer there is. That is why testing first pays off: it answers the same questions without the capital tied up.

Almost every retail idea needs goods, pre-financing or a platform before the first revenue arrives. Minimum quantities, returns and markdowns are fixed by then.

What gets tested first

1

Are there enough buyers?

What gets tested is how many people in the market would even consider your idea – split by group, so you see who buys and who only browses.

What gets tested is how many people in the market would even consider your idea – split by group, so you see who buys and who only browses.

2

Does the price you need hold?

The answers produce a price corridor: where it gets too expensive, where it looks implausibly cheap. From there you can calculate whether markup and discount headroom are enough.

The answers produce a price corridor: where it gets too expensive, where it looks implausibly cheap.

3

How crowded is the field already?

Competitors come named and sourced from official registers, plus market size and online share. That shows how much room is left for your idea.

Competitors come named and sourced from official registers, plus market size and online share.

The methods behind it

Method in detail
  • Price sensitivity (Van Westendorp)Delivers the price corridor for your offer – whether it is a product, a range or a service.
  • Feature prioritisation (MaxDiff)Shows which part of your idea carries demand and what can stay out of the first step.
  • Target group fitCompares segments: which group is most likely to buy, and with what purchase intent.

Metrics that count here

  • Markup
  • Return rate
  • Markdown rate
  • Stock turnover
  • Contribution margin per sale
  • Repeat purchase rate

Market data that feeds in

  • Competitors in the segment, named and sourced
  • Consumer spending on clothing and lifestyle
  • Market size and online share in retail
  • Registered trademarks and designs from the registers

Market data from official sources: Swiss Federal Statistical Office, Zefix, Swiss National Bank, Fedlex, opendata.swiss, ETH Library, Eurostat, OECD

Which package fits

Test the market

For a first look the free entry level is enough. As soon as money goes into goods, space or development, price corridor, segment comparison and sourced competitors belong in it – that starts with Test the market. To compare several target groups, take Test the business model.

For a first look the free entry level is enough. As soon as money goes into goods, space or development, price corridor, segment comparison and sourced competitors belong in it – that starts with Test the market.

Pricing
FAQ

Common questions from this industry

Yes. What gets tested is your idea, not a template. Label, shop, rental, subscription or a service for retailers: the questions about demand, price and competition stay the same, only the metrics change.

No. The price is an outcome of the test, not a prerequisite. You describe what you want to offer and for whom; the report delivers the corridor.

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