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Real Estate, Construction & Handcraft

Test your property, construction or trades idea before you commit.

Trades business, renovation service, development project, management, brokerage or software for the site: planix tests the riskiest assumptions behind your idea against simulated respondents and official market data.

planix tests the riskiest assumptions behind your idea against simulated respondents and official market data.

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Long lead times do not forgive a wrong assumption

Between the idea and the first job sit permits, up-front work and often investment in material, vehicles and staff. Order books and price levels also vary strongly by region – what works in one catchment is long taken in the next. The test clarifies in advance whether demand and willingness to pay are there where you are.

Between the idea and the first job sit permits, up-front work and often investment in material, vehicles and staff. Order books and price levels also vary strongly by region – what works in one catchment is long taken in the next.

What gets tested first

1

Is there enough demand in the catchment?

What gets tested is how many clients in your region would consider your offer – and how regularly such jobs come up.

What gets tested is how many clients in your region would consider your offer – and how regularly such jobs come up.

2

Does your price or hourly rate hold?

The price corridor shows what is accepted. From there you can calculate whether material, wages and overheads are covered.

The price corridor shows what is accepted.

3

How crowded is your trade locally?

Businesses in the catchment come named and sourced, plus construction activity and price levels. That shows whether you have to stand out – or can.

Businesses in the catchment come named and sourced, plus construction activity and price levels.

The methods behind it

Method in detail
  • Price sensitivity (Van Westendorp)Delivers the corridor for hourly rate, flat fee or project price.
  • Feature prioritisation (MaxDiff)Shows what convinces clients first: reliability, warranty, advice or price.
  • Target group fitCompares clients, private owners against property managers, or new build against renovation.

Metrics that count here

  • Hourly rate
  • Capacity utilisation
  • Material cost ratio
  • Contribution margin per job
  • Quote acceptance rate
  • Variation order rate

Market data that feeds in

  • Businesses in the trade and catchment, named and sourced
  • Construction activity and approved projects
  • Price levels and construction cost trends
  • Commercial and trademark registers

Market data from official sources: Swiss Federal Statistical Office, Zefix, Swiss National Bank, Fedlex, opendata.swiss, ETH Library, Eurostat, OECD

Which package fits

Test the market

The free entry level frames the idea. Once vehicles, staff or up-front work are due, price corridor, client groups and sourced competitors belong in it – from Test the market on. To compare regions or trades, take Test the business model.

The free entry level frames the idea. Once vehicles, staff or up-front work are due, price corridor, client groups and sourced competitors belong in it – from Test the market on.

Pricing
FAQ

Common questions from this industry

Yes. What gets tested is the offer, not the legal form. Doing the work, brokering it or building software for it changes the metrics, not the questions.

No. The report answers market questions. Permits, standards and technical feasibility are for planners and authorities.

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