Validate your ideaValidate idea
Test your idea for free

From idea to a clear decision:
Go or no-go.

Within a short time, planix tests your business idea against the market automatically and shows you whether founding is worth it.

planix tests your business idea within a short time and shows you whether founding is worth it.

Test your idea for free

Over 600 founders have already started. 600+ founders started

How planix works

A system.
Not a chat.

1How does the test work?
Process

Four steps to a decision.

You describe your idea – planix tests, evaluates and hands you the decision.

  1. 1Enter your ideaYou describe your idea. planix turns it into testable hypotheses.
  2. 2Test automaticallyplanix picks the fitting methods out of 13 and runs them.
  3. 3Get market insightsUrgency, segment, price, competition – with real market data.
  4. 4DecideMarket test with verdict and 30-day plan.
  5. Next
2What exactly is checked?
Risk analysis

Every idea can fail on three risks.

planix breaks your idea into hypotheses covering these three risks – plus behaviour, pricing, acquisition, operations and regulation.

Risk 1

Desirability

Customers aren’t interested.

The problem isn’t urgent enough, the market is too small, or you can’t reach your target customers.

Risk 2

Feasibility

We can’t build and deliver it.

Technical feasibility, service delivery, regulation, missing resources or partners.

Risk 3

Profitability

We can’t make enough money.

Customers won’t pay enough, unit economics don’t work, or it doesn’t scale.

Risk matrix

Not a list – an order of play.

Each assumption is placed by risk and uncertainty.High risk with high uncertainty gets tested first.

Enhanced regulatory analysis switches on automatically for finance, crypto, health, pharma, food, care, energy and the public sector – and generally for sensitive personal data.

3Which methods do we use?
Scientific substance

Methods established in market research.

13 scientifically proven test methods, combined with official market data.

Is there any demand at all – and who is most likely to buy?

Deliberately limited: click behaviour and lab tests on a physical product are not included.

Real-time market data

Real sources, not just AI model knowledge.

From connected specialist data sources and live research. Competitors always by name and with a source – or a clear “not found”.

Swiss Federal Statistical OfficeOfficial statistics of Switzerland
Swiss National BankEconomic and financial indicators
opendata.swissOpen government data, location analysis
EurostatEuropean statistics
World BankGlobal economic indicators
Financial Modeling PrepFinancial and company metrics
Exchange ratesCurrent currency conversion
ZefixSwiss commercial register
FedlexFederal law – regulatory check
ETH LibraryAcademic sources
OECDInternational economic and industry data
EUIPO and EPOTrademarks and patents in Europe
WolframAlphaCalculations and factual knowledge
Web researchLive search for the current market situation

Further sources are added continuously.

4What do I get in the end?
Output

What you end up holding.

Always

Your market test

Seven chapters: from the verdict through price and competition to your next steps. Plus your 30-day plan with interview guide.

  • Seven chapters
  • Verdict and 30-day plan
  • PDF and web
Your result

Three questions you can answer afterwards.

One per plan – each builds on the one before.

  1. Problem–solution fit1Test your ideaDoes my key assumption hold, and what do I test next?
  2. Product–market fit2Test the marketIs there demand, who buys first and at what price?
  3. Launch & investor fit3Test the business modelIs my business model ready for launch and investors?
Metrics & verdict

Clear numbers, one verdict.

This is the market test: willingness to buy per price and interest per segment, each out of 30 simulated respondents.

Example: Glasküche Winterthur · WinterthurView the full market test

Would buy at CHF 16 pro Bowl14/ 30
Would buy at CHF 18 pro Bowl17/ 30
Would buy at CHF 21 pro Bowl8/ 30
Interest · Büros mit 20 bis 50 Mitarbeitenden16/ 30
Interest · Büros mit 5 bis 19 Mitarbeitenden9/ 30
Interest · Büros mit mehr als 50 Mitarbeitenden5/ 30
AI rating70/ 100
Go mit Bedingungen

17 von 30 Befragten würden zu CHF 18 pro Bowl bestellen. Büros mit 20 bis 50 Mitarbeitenden zeigen das höchste Interesse; die ungeklärte Rücknahme der Gläser bremst 19 von 30.

Clear go

Core hypotheses evidenced. Next step: Check funding options.

Go with conditions

Direction is right, individual assumptions need stronger evidence.

Improve and retest

Adjust offer, segment, price or messaging and test again.

Change course

A load-bearing assumption is disproven – change segment or problem.

Do not pursue

No solid signal. Stopping now is the cheapest moment.

Evidence levels

Not every piece of evidence counts the same.

How to weigh evidence. Simulated results are always labelled as simulated in the report.

  1. AssumptionA guess without evidence
  2. User statementYour own assessment
  3. SimulatedSimulated personas, clearly labelled
  4. Customer feedbackInterviews, surveys, community
  5. Observed behaviourClicks, conversion, usage
  6. Paying customersPre-orders, sales

Backed by leading start-up experts and partners

ConsultingNetworkSwitzerland.
swissstartupassociation+
SWISS DESIGN
& ENGINEERING
NVIDIA Inception Program
REP27 – EU & UK GDPR Representative
collumino.com
STARTUPS
EXPERTSuisse

Test your business idea

Test the idea shows your biggest risk and delivers a first concept test.

Test your idea now Test the idea free · Test the market CHF 99 · Test the business model CHF 249 · all one-off, no subscription
Afterwards

Straight on to planning.

Idea, target group, hypotheses, test results and decision stay in your planix account. Everything that follows builds on them.

See the full founder journey