Develop a pricing model
Price is the strongest profit lever of all – and the most underestimated. A key fact: if you raise your price by 1% and leave everything else the same, your profit often rises by 10% or more. A well-thought-out pricing model determines margin, perception and growth.
Price on value, not on cost
Base your price on the value to the customer, not on your costs. Ask: what does the customer save or earn through your solution? That value is the upper limit – cost-plus pricing almost always gives away margin.
Choose the right pricing model
One-off purchase, subscription, usage-based or tiered packages (good–better–best). Three packages have been shown to increase average revenue, because most people choose the middle one. Clear packages make the buying decision easier.
Test willingness to pay instead of guessing
Don’t just ask what customers would pay – watch what they do. Pre-orders and price tests show real willingness to pay. planix calculates different pricing models for you, including margin and break-even, so you decide based on figures instead of gut feeling.
Frequently asked questions
How do I find the right price?
From customer value, competitor prices and real tests. Start higher rather than too low – giving a discount is easy, raising prices is hard. planix helps you calculate price and margin properly.
Should I start with a low introductory price?
Be careful: prices that are too low are hard to correct, squeeze your margin and often attract the wrong customers. Sell on value rather than on price – it’s more sustainable.
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Start for free with planix – no registration. Guidance, feedback and next steps, thoroughly reviewed within 24 hours max.
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