Build an MVP
An MVP – minimum viable product – is the smallest version of your offer with which you can test real customer behaviour. The key insight up front: it’s about learning, not perfection. Dropbox’s famous MVP was a 90-second video – not a finished product.
What an MVP really is (and isn’t)
An MVP solves the core of the problem for the first users – nothing more. Its purpose is not to sell but to answer one question: do people want this at all? An MVP is not a cheap product but a targeted experiment.
MVP variants – from no-code to concierge
From a concept test (landing page) and a concierge MVP (you deliver the service manually at first) to a lean, functional first version. Choose the simplest form that tests your riskiest assumption – often with no programming at all.
Define success first, then measure and learn
Before you start, decide which behaviour means success – sign-ups, purchases, usage. Otherwise you’ll talk yourself into any result. Based on the figures, you decide: keep building, adjust or drop it. planix helps you choose the right MVP form and set clear success criteria.
Frequently asked questions
How much should an MVP cost?
As little as possible. Many MVPs are built without programming – with a landing page, forms or a manually delivered service. The goal is fast learning, not a finished product. A few hundred francs are often enough.
Does an MVP have to be technical?
No. Often the best first version is manual or simple (concierge MVP). What matters is not the technology but that it triggers real customer behaviour and makes it measurable.
Ready to put your idea into action?
Start for free with planix – no registration. Guidance, feedback and next steps, thoroughly reviewed within 24 hours max.
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