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Win your first customers.
Know who buys.Win first customers.
Know who buys.

Find out who buys and what they pay – and approach your first customers with a lead list and ready-made messages.

Who buys, what they pay, whom to call.

Who buys? Target groups tested against each other, with a clear verdictWho buys first
What do they pay? Price range with target price and willingness to buyThe price they pay
Where do I find them? Lead list and messages – only via channels permitted in SwitzerlandLead list and messages

Test the market CHF 99Go-to-market strategy CHF 49 – each one-offStrategy CHF 49 one-off

4.9/5 600+ founders trust planix600+ founders

Your data stays confidential · servers in Switzerland · no AI training

Dein Markttest · Jonas Eugster

3Entscheid

Klares Go: Zum geplanten Preis sind 21 von 30 kaufbereit, simuliert. Die Läden sehen in der Lieferung am gleichen Tag zusätzlichen Umsatz, nicht nur Service.

3.1Geprüfte Annahmen

Bestätigt: Preis CHF 12 pro Lieferung wird akzeptiert, 21 von 30
Bestätigt: Kundschaft fragt nach Lieferung, 24 von 30
Bestätigt: Abholung bis 15 Uhr passt, 20 von 30
Widerlegt oder offen: Alle Ware passt aufs Lastenvelo, 17 von 30

Die Läden zahlen, weil sie damit Einkäufe verkaufen, die sonst niemand nach Hause trägt. Offen bleibt, wie viele Lieferungen pro Tag zusammenkommen und ob das Velo im Winter zuverlässig fährt.

3.2Was zuerst geklärt sein muss

Winterbetrieb planen

12 von 30 fragen nach Lieferungen bei Regen und Schnee, simuliert. Eine feste Regel für Ausfalltage gibt den Läden Sicherheit.

Gewichtsgrenze festlegen

13 von 30 verkaufen Ware über 15 Kilo, simuliert. Eine Grenze pro Lieferung verhindert Überraschungen.

3.3Restrisiken

Risiko	Stufe	Was es zur Klärung braucht
Zu wenige Lieferungen pro Tag	mittel	Mit fünf Läden einen Probemonat fahren
Ausfall bei Krankheit oder Panne	mittel	Eine Vertretung und ein Ersatzvelo organisieren
Schäden an der Ware	tief	Haftung pro Lieferung schriftlich festlegen

Dein Markttest · Jonas Eugster

Example · St. Gallen

4Was die Befragten sagen

„Wenn die Kundin ihren Einkauf am Abend zu Hause hat, verkaufe ich ihr auch die zweite Kiste.“Inhaber von Feinkost- und Weinhandlungen in der Altstadt St. Gallen (simuliert)

Wer zuerst kauft

Feinkost- und Weinhandlungen13 von 30
Blumen- und Geschenkläden10 von 30
Modegeschäfte5 von 30

Häufigster Vorbehalt je Segment:

Feinkost- und Weinhandlungen:Gewicht der Ware
Blumen- und Geschenkläden:Lieferzeit am Abend
Modegeschäfte:Kundschaft nimmt alles mit

PDFMarket testPDF30-day planXLSLead list

Backed by leading start-up experts and partners

ConsultingNetworkSwitzerland.

swissstartupassociation+

SWISS DESIGN
& ENGINEERING

collumino.com

STARTUPS

EXPERTSuisse

4localCH

Buchhaltungs AG

What it’s about

Three questions after founding.

Do I have customers?

30 simulated respondents per test show how many would buy at the planned price – with a verdict in five levels.

Willingness to buy and a clear verdict.

Who are they?

Two to three target groups tested against each other: which one buys first, and what makes each one hesitate.

Which target group buys first.

What do they pay?

Three price points tested: lower limit, target price and upper limit, each with willingness to buy.

Price range with target price.

How it works in Switzerland

Check first. Then call.

Five steps – and the rules that apply to outreach in Switzerland.

Check, approach, decide.

What you need

With planixTest the market
Who buys, at what price – with 30 simulated respondents per test and a clear verdict.
Who buys, at what price.
With planixChoose a starting segment
One customer group first, two to three channels, one budget.
One group, few channels.
With planixLeads and messages
Companies with a trigger and source, plus messages for email, phone and letter.
Lead list and messages.
CriticalApproach lawfully
No advertising calls to numbers with an asterisk entry in the phone directory, no mass email without consent.
Mind asterisk and consent.
ThenDecide after 30 days
Count contacts, conversations and deals – then continue, step up or switch.
Count, then decide.

What is allowed

Whom you may approach, and how.

planix only suggests channels that are permitted for your customers in Switzerland.

Only permitted channels.

Phone

Advertising calls to numbers with an asterisk entry in the phone directory are unfair – unless there is a business relationship.

No calls to asterisk entries.

Source: Art. 3 Abs. 1 lit. u UWG, fedlex.admin.ch, Stand 01.01.2025

Email and SMS

Mass advertising by email or SMS needs consent, the correct sender and a way to unsubscribe.

Mass email only with consent.

Source: Art. 3 Abs. 1 lit. o UWG, fedlex.admin.ch, Stand 01.01.2025

Existing customers

Allowed without consent: advertising for similar services to customers whose contact details you received when making a sale.

Existing customers: similar services.

Source: Art. 3 Abs. 1 lit. o UWG, fedlex.admin.ch, Stand 01.01.2025

What planix delivers

Check. Then win.

Two packages, each paid once, no subscription.

Up to 5 proceduresTest the marketCheck

Go, Improve, Pivot or No-Go: with market analysis, competitors with source, price corridor and 30-day plan.

Which target group buys first
Price range with target price
Questions for real conversations

Your 30-day plan
Your market test

CHF 99Start now

For your first customersPositioningGo-to-market strategyWin

Go-to-market plan, lead list, outreach texts, entry offer and 30-day plan in one module – even without a subscription.

Lead list with up to 40 companies
Messages for email, phone and letter
Entry offer and 30-day plan

Lead list
Your Go-to-Market Strategy
Your introductory offer
Your Outreach Kit

CHF 49Find customers

Compare packages

Clear limits

What planix does not do.

1
No customer guarantee. planix shows who buys and how you reach them. Closing the deal is up to you.
No guarantee. You close the deal.
2
Simulated is not bought. The respondents are simulated and show a direction. That is why you get the questions for real conversations.
Simulated. A direction, not proof.
3
Nothing in your name. planix calls no one and sends nothing. You send the messages yourself.
Not in your name. You send the messages.

No subscription. Test the market CHF 99, Go-to-market strategy CHF 49 – each paid once.

See pricing

FAQ

Questions

Are the respondents real people?

No. planix simulates people from your target group, 30 per test. That shows a direction, not proof. That is why the 30-day plan contains questions for real conversations.

Do I need both packages?

No. Test the market shows who buys and what they pay. The strategy turns that into outreach. What you enter in one module carries over to the other.

What is in the lead list?

Up to 40 companies with trigger, contact person and source link – for business customers and the public sector. For private customers you get partners near you through whom you reach them instead.

May I just call companies?

Yes, if the number is listed in the directory and has no asterisk entry. Mass emails need consent. planix only suggests permitted channels.

What does planix cost?

Test the market costs CHF 99, Go-to-market strategy CHF 49 – each once, no subscription.

Do I need to have done earlier modules?

No. Offer, target group and price come from your earlier modules if they exist. Otherwise planix asks for them.

Who are your first customers?
Find out.

The market test first. The lead list once it is clear who buys.

Test the market Test the market CHF 99 · Strategy CHF 49 one-off

Win your first customers.Know who buys.Win first customers.Know who buys.