Find investors
When equity and loans aren’t enough, you need investors. They bring capital and often valuable know-how – but in return they want shares and a say. Here’s how to find the right ones.
Which type of investor suits you?
The right source depends on your phase and capital requirements: family & friends and business angels in the early phase, venture capital for larger amounts of growth capital, strategic investors where there are industry synergies. Not every business is suited to every source.
Investors want growth
Equity investors invest because they expect an increase in value. Their model only works with scalable ventures that have large market potential. A solid local business is often better financed with a loan or funding than with equity capital.
Preparation is decisive
Before you approach investors, you need a convincing business plan, a clear financial plan, a pitch deck and a traceable company valuation. planix helps you build these foundations properly.
Frequently asked questions
When is it worth looking for investors?
When your venture is scalable and needs more capital than your own funds and loans can provide. For smaller, local businesses, equity capital is usually not the right route.
How much equity should I give away?
That depends on the valuation and the capital required. Take care not to give away too much in early rounds, so that you keep room for later financing.
Become investor-ready
Start for free with planix – no registration. Guidance, feedback and next steps, thoroughly reviewed within 24 hours max.
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