Create a market analysis
The market analysis shows whether there is a viable market for your idea. It is a core part of the business plan and the basis for your revenue forecast.
Market size and potential
Estimate the total market and the part you can realistically reach. The common model distinguishes between the total market, the serviceable market and the obtainable market share – turning a big number into a realistic target.
Target group and competition
Describe who your customers are and what problem they have, and analyse your main competitors. This gives you your positioning and the advantage that sets you apart.
Trends and sources
Base your analysis on traceable sources – industry reports, statistics, your own surveys. Take into account relevant trends that enlarge or change your market. Verifiable data makes the analysis credible.
Frequently asked questions
What goes into a market analysis?
Market size and potential, target group, competition and relevant trends – based on traceable sources.
What do TAM, SAM and SOM mean?
Total addressable market (TAM), serviceable addressable market (SAM) and serviceable obtainable market (SOM) – a model for realistically estimating market potential.
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