Business plan

Business plan in Switzerland

A business plan for the Swiss market follows the same basic principles – but takes local specifics into account in legal form, social insurance, taxes and financing.

What Swiss banks expect

Swiss banks and funding bodies value a realistic financial section, a clear legal form and traceable assumptions. Conservative, well-supported forecasts are more convincing than optimistic promises of growth.

Switzerland-specific points

Consider the choice of legal form (sole proprietorship, GmbH, AG with their capital requirements), social insurance (AHV/IV/EO – old-age, disability and income compensation insurance – and BVG occupational pensions), VAT liability from CHF 100'000 turnover and cantonal differences in taxes and permits.

Financing in Switzerland

Alongside bank loans, there are guarantee cooperatives (Bürgschaftsgenossenschaften), cantonal funding programmes and private investors. A sound business plan is the prerequisite for almost all of these sources.

Frequently asked questions

Is a Swiss business plan very different?

The structure is similar internationally. The differences lie mainly in legal form, social insurance, VAT and cantonal regulations.

What funding is available in Switzerland?

Depending on the canton and industry, there are guarantees, funding programmes and innovation grants. A convincing business plan is usually a basic requirement.

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