Idea tests from your industry.

They are simulated – this is called synthetic market research. Every respondent has their own profile (prior experience, attitude, price sensitivity) and answers in that role, distributed like a real sample. Results in hours instead of weeks, repeatable at any time. It does not count as market proof – but the answers show a direction and a ranking. In the report, simulated figures are labelled as such.

Test the idea is free: one concept test with 10 simulated respondents – is your offer understood, does the problem matter, which objections come up. Price, decision and competition are deliberately left out. Test the market (£85) uses up to five methods with 30 simulated respondents each to check price, willingness to buy, who buys first and the competition – and ends with a decision and a 30-day plan.

From connected specialist data sources and live research – depending on your market: Office for National Statistics, Companies House, Bank of England, legislation.gov.uk, data.gov.uk, UK university libraries, Nomis, ONS Business demography and more. Competitors are named and backed by a source. If nothing comparable is found, the report says so.

Simulated results are labelled as simulated, and the market test states how reliable it is. Simulations never count as market proof, invented feedback is ruled out.

Then the report is worth the most. “Change course” and “Do not pursue” are regular outcomes – with reasoning. Often it isn’t the idea that’s wrong, but the segment, price or messaging.

All of them – but each one fails on different assumptions. In retail it is usually price, in software willingness to pay, in hospitality the location. For 14 industries there is a page on what gets checked first.

No. planix simulates people from your target group: 10 in the concept test, 30 per method in the market test. That shows a direction, not proof. That is why every result contains questions for real conversations and the 30-day plan includes a test with real money or a firm commitment.

Yes. Every example is set in a UK town or region, with prices in pounds sterling and UK rules and authorities. People and companies are made up.

The free concept test checks whether your offer is understood, whether the problem matters and which objections come up – without price or decision. The market test checks price, willingness to buy, who buys first and the competition, and ends with a decision and a 30-day plan.