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Media, Marketing & Online Platforms

Test your media or platform idea before months go into building it.

Agency, newsletter, podcast, marketplace, software or community: planix tests the riskiest assumptions behind your idea against simulated respondents and official market data.

planix tests the riskiest assumptions behind your idea against simulated respondents and official market data.

Test your idea for free

No subscription, no follow-up costs.

Reach is not demand

Attention can be bought, willingness to pay cannot. Many ideas in media and on platforms fail not on execution but because nobody pays for the result – or because on a marketplace only one of the two sides shows up. Both can be asked before the first line of code is written.

Attention can be bought, willingness to pay cannot. Many ideas in media and on platforms fail not on execution but because nobody pays for the result – or because on a marketplace only one of the two sides shows up.

What gets tested first

1

Would anyone pay – or only watch?

Purchase intent is measured separately from mere interest. That is exactly where ideas with an audience part from ideas with customers.

Purchase intent is measured separately from mere interest.

2

Which model holds: subscription, one-off or commission?

The price corridor is determined for the model you have in mind – and shows where the offer starts to look too expensive or too interchangeable.

The price corridor is determined for the model you have in mind – and shows where the offer starts to look too expensive or too interchangeable.

3

Who already occupies the field?

Existing providers and platforms come named and sourced, plus market size and usage figures. That shows what your idea is up against.

Existing providers and platforms come named and sourced, plus market size and usage figures.

The methods behind it

Method in detail
  • Price sensitivity (Van Westendorp)Delivers the price corridor per model – subscription, licence or commission.
  • Feature prioritisation (MaxDiff)Shows which feature or format carries demand and what version one may do without.
  • Target group fitCompares segments – business customers against self-payers, for instance – and their willingness to pay.

Metrics that count here

  • Revenue per user
  • Churn rate
  • Customer acquisition cost
  • Activation rate
  • Recurring revenue
  • Contribution margin per customer

Market data that feeds in

  • Providers and platforms in the segment, named and sourced
  • Advertising and media spending in the market
  • Usage and digitalisation figures for the target group
  • Registered trade marks from the registers

Market data from official sources: Office for National Statistics, Companies House, Bank of England, legislation.gov.uk, data.gov.uk, UK university libraries, Nomis, ONS Business demography

Which package fits

Test the market

The free entry level shows the direction. As soon as you spend development time or budget, you need the price corridor, segment comparison and sourced competitors – that starts with Test the market. For two-sided marketplaces, Test the business model pays off because each side can be tested separately.

The free entry level shows the direction. As soon as you spend development time or budget, you need the price corridor, segment comparison and sourced competitors – that starts with Test the market.

Pricing
FAQ

Common questions from this industry

Yes. The sides are tested separately as segments, supply and demand each on their own. You see which side has to be won first.

No, waiting is what makes it late. The idea is tested in words. Before development is exactly the right moment.

Backed by leading start-up experts and partners

NVIDIA Inception Program
REP27 – EU & UK GDPR Representative
collumino.com
STARTUPS

Test your business idea

Test the idea shows your biggest risk and delivers a first concept test.

Test your idea now Test the idea free · Test the market £85 · Test the business model £209 · all one-off, no subscription
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