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Sports, Leisure, Culture & Creative

Test your sports, leisure or culture idea before you book space and programme.

Venue, studio, class programme, event, club, creative space or an app for fans: planix tests the riskiest assumptions behind your idea against simulated respondents and official market data.

planix tests the riskiest assumptions behind your idea against simulated respondents and official market data.

Test your idea for free

No subscription, no follow-up costs.

The space costs even when nobody comes

Rent, equipment and programme are fixed while demand swings with season, weather and holidays. On top of that comes the model question: membership, subscription or single ticket produce completely different arithmetic for the same offer. The test shows what people accept before you commit to one.

Rent, equipment and programme are fixed while demand swings with season, weather and holidays. On top of that comes the model question: membership, subscription or single ticket produce completely different arithmetic for the same offer.

What gets tested first

1

Do enough people come regularly?

What gets tested is not only interest but frequency. Frequency decides utilisation, and utilisation decides the whole calculation.

What gets tested is not only interest but frequency.

2

Subscription, membership or single ticket?

The price corridor is determined per model. The same target group often pays considerably more for one model than for another.

The price corridor is determined per model.

3

What already exists in the region?

Providers, venues and organisers come named and sourced, plus spending on leisure and culture.

Providers, venues and organisers come named and sourced, plus spending on leisure and culture.

The methods behind it

Method in detail
  • Price sensitivity (Van Westendorp)Delivers the corridor per model – admission, class or subscription.
  • Feature prioritisation (MaxDiff)Shows what draws first: programme, times, facilities, proximity or price.
  • Target group fitCompares groups, beginners against advanced, families against individuals.

Metrics that count here

  • Utilisation per time slot
  • Price per admission or subscription
  • Member retention
  • Visits per member
  • Ancillary revenue per visit
  • Contribution margin per class

Market data that feeds in

  • Providers and organisers in the region, named and sourced
  • Consumer spending on leisure and culture
  • Club and membership figures for the region
  • Companies House and trade mark registers

Market data from official sources: Office for National Statistics, Companies House, Bank of England, legislation.gov.uk, data.gov.uk, UK university libraries, Nomis, ONS Business demography

Which package fits

Test the market

The free entry level frames the idea. Once space, equipment or a programme is booked, price corridor, target groups and sourced competitors belong in it – from Test the market on. To weigh subscription against single ticket, take Test the business model.

The free entry level frames the idea. Once space, equipment or a programme is booked, price corridor, target groups and sourced competitors belong in it – from Test the market on.

Pricing
FAQ

Common questions from this industry

Yes. Then ticket price, expected attendance and competition in the same slot matter instead of year-round utilisation.

Yes, especially then. It shows which price and model carry the offer, so the passion does not end in a deficit.

Backed by leading start-up experts and partners

NVIDIA Inception Program
REP27 – EU & UK GDPR Representative
collumino.com
STARTUPS

Test your business idea

Test the idea shows your biggest risk and delivers a first concept test.

Test your idea now Test the idea free · Test the market £85 · Test the business model £209 · all one-off, no subscription
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