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Consulting, Education & Coaching

Test your consulting, training or coaching idea before you fix programme and price.

Consulting offer, course, online programme, professional training, coaching or a learning platform: planix tests the riskiest assumptions behind your idea against simulated respondents and official market data.

planix tests the riskiest assumptions behind your idea against simulated respondents and official market data.

Test your idea for free

No subscription, no follow-up costs.

Starting is cheap, standing out is expensive

An offer is online quickly – which is exactly why the market is crowded. Price here hangs on the expected outcome, not the hours, and whether companies or self-payers buy changes fee, acquisition and sales cycle completely. Both can be asked in advance instead of learned across two empty course runs.

An offer is online quickly – which is exactly why the market is crowded. Price here hangs on the expected outcome, not the hours, and whether companies or self-payers buy changes fee, acquisition and sales cycle completely.

What gets tested first

1

Is the topic worth enough to someone?

What gets tested is willingness to pay for the outcome, not for the hours. That decides whether your offer has a price or is a hobby.

What gets tested is willingness to pay for the outcome, not for the hours.

2

Companies or self-payers – who pays sooner?

The segments are evaluated separately. They usually differ more in price than in content.

The segments are evaluated separately.

3

Who already offers something similar?

Providers in the field come named and sourced, plus training spend and target group figures. That shows what you have to differentiate against.

Providers in the field come named and sourced, plus training spend and target group figures.

The methods behind it

Method in detail
  • Price sensitivity (Van Westendorp)Delivers the fee corridor per format – one-to-one, course or programme.
  • Feature prioritisation (MaxDiff)Shows what gets bought first: format, duration, support, certificate or price.
  • Target group fitCompares segments and their purchase intent, companies against private buyers.

Metrics that count here

  • Fee per participant
  • Close rate
  • Utilisation of slots
  • Drop-out rate
  • Referral rate
  • Contribution margin per programme

Market data that feeds in

  • Providers in the field, named and sourced
  • Training spend by companies and individuals
  • Employment and industry figures for the target group
  • Companies House and trade mark registers

Market data from official sources: Office for National Statistics, Companies House, Bank of England, legislation.gov.uk, data.gov.uk, UK university libraries, Nomis, ONS Business demography

Which package fits

Test the market

The free entry level checks the direction. As soon as you produce content or spend on marketing, you need the fee corridor, segment comparison and sourced competitors – from Test the market on. To weigh companies against self-payers, take Test the business model.

The free entry level checks the direction. As soon as you produce content or spend on marketing, you need the fee corridor, segment comparison and sourced competitors – from Test the market on.

Pricing
FAQ

Common questions from this industry

Against what your target group does or pays for instead today. That alternative sets your price, not an identical competitor.

Yes. The test needs no customers, only a description of your offer and your target group.

Backed by leading start-up experts and partners

NVIDIA Inception Program
REP27 – EU & UK GDPR Representative
collumino.com
STARTUPS

Test your business idea

Test the idea shows your biggest risk and delivers a first concept test.

Test your idea now Test the idea free · Test the market £85 · Test the business model £209 · all one-off, no subscription
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