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Transportation and Logistics

Test your transport or logistics idea before you commit vehicles and space.

Courier service, freight forwarding, storage, dispatch, software or a freight platform: planix tests the riskiest assumptions behind your idea against simulated respondents and official market data.

planix tests the riskiest assumptions behind your idea against simulated respondents and official market data.

Test your idea for free

No subscription, no follow-up costs.

The whole margin sits between full and empty

Vehicles, space and staff cost money whether or not the job comes in. Rates are comparable, margins are thin, and utilisation decides between profit and loss. Whether enough volume, shipments or customers come together can be asked before the first lease starts running.

Vehicles, space and staff cost money whether or not the job comes in. Rates are comparable, margins are thin, and utilisation decides between profit and loss.

What gets tested first

1

Does enough volume come together?

What gets tested is how many customers in the target area would use your offer regularly. Only regularity turns demand into utilisation.

What gets tested is how many customers in the target area would use your offer regularly.

2

Does the rate carry your costs?

The price corridor shows what your service can charge – the basis for cost per kilometre, per shipment or per pallet.

The price corridor shows what your service can charge – the basis for cost per kilometre, per shipment or per pallet.

3

How crowded is the niche?

Existing providers in the region come named and sourced, plus traffic and trade volumes. That shows whether the gap is real.

Existing providers in the region come named and sourced, plus traffic and trade volumes.

The methods behind it

Method in detail
  • Price sensitivity (Van Westendorp)Delivers the rate corridor for your offer – per shipment, per hour or per contract.
  • Feature prioritisation (MaxDiff)Shows what customers buy first: speed, reliability, tracking or price.
  • Target group fitCompares customer groups, business against private, or one industry against another.

Metrics that count here

  • Utilisation rate
  • Cost per kilometre
  • Contribution margin per shipment
  • Empty running share
  • Shipments per route
  • Customer retention

Market data that feeds in

  • Providers in the region, named and sourced
  • Freight and traffic performance statistics
  • Trade and shipping volumes in the market
  • Registered trade marks from the registers

Market data from official sources: Office for National Statistics, Companies House, Bank of England, legislation.gov.uk, data.gov.uk, UK university libraries, Nomis, ONS Business demography

Which package fits

Test the market

The free entry level sorts the idea. As soon as vehicles, space or staff are involved, you need the rate corridor, customer groups and sourced competitors – from Test the market on. To compare regions or customer segments, take Test the business model.

The free entry level sorts the idea. As soon as vehicles, space or staff are involved, you need the rate corridor, customer groups and sourced competitors – from Test the market on.

Pricing
FAQ

Common questions from this industry

Yes. What gets tested is who has the problem and what a solution is worth to them. Driving or dispatching changes the metrics, not the questions.

No. The report stays with demand, price and competition. Approvals, licences and regulations are for the responsible authority.

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NVIDIA Inception Program
REP27 – EU & UK GDPR Representative
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Test your business idea

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