Validate your ideaValidate idea
Test your idea for free
Hospitality & Tourism

Test your hospitality or tourism idea before you commit to a site and a fit-out.

Restaurant, food truck, catering, bar, accommodation, experience or a service for hospitality businesses: planix tests the riskiest assumptions behind your idea against simulated respondents and official market data.

planix tests the riskiest assumptions behind your idea against simulated respondents and official market data.

Test your idea for free

No subscription, no follow-up costs.

Fixed costs are set before the first guest arrives

Rent, fit-out, permits and staff are committed long before it shows whether enough guests come and whether they pay the spend you need. Season, weather and opening hours change the arithmetic every week. Measuring demand once you are trading means paying for the answer month after month.

Rent, fit-out, permits and staff are committed long before it shows whether enough guests come and whether they pay the spend you need. Season, weather and opening hours change the arithmetic every week.

What gets tested first

1

Do enough guests come – and how often?

What gets tested is how many people in the catchment would use your offer and how regularly. Occupancy only emerges from footfall and return visits.

What gets tested is how many people in the catchment would use your offer and how regularly.

2

Does the spend you need hold?

The price corridor shows what your offer can charge – the basis for food cost, staff cost and contribution margin.

The price corridor shows what your offer can charge – the basis for food cost, staff cost and contribution margin.

3

Who is already there nearby?

Existing businesses come named and sourced, plus spending on eating out and tourism figures. That shows how crowded your surroundings are.

Existing businesses come named and sourced, plus spending on eating out and tourism figures.

The methods behind it

Method in detail
  • Price sensitivity (Van Westendorp)Delivers the corridor for spend per guest, room rate or ticket – whatever you sell.
  • Feature prioritisation (MaxDiff)Shows what draws guests first: the offer, the time slot, the location or extras.
  • Target group fitCompares guest groups, for instance lunch against evening, or locals against visitors.

Metrics that count here

  • Average spend per guest
  • Occupancy per time slot
  • Food cost ratio
  • Staff cost ratio
  • Footfall per trading day
  • Return visit rate

Market data that feeds in

  • Businesses nearby, named and sourced
  • Consumer spending on eating out
  • Overnight stays and tourism figures for the region
  • Registered trade marks from the registers

Market data from official sources: Office for National Statistics, Companies House, Bank of England, legislation.gov.uk, data.gov.uk, UK university libraries, Nomis, ONS Business demography

Which package fits

Test the market

The free entry level frames the idea. Once a lease, a fit-out or an acquisition is on the table, price corridor, guest groups and sourced competitors belong in it – from Test the market on. To compare several time slots or locations, take Test the business model.

The free entry level frames the idea. Once a lease, a fit-out or an acquisition is on the table, price corridor, guest groups and sourced competitors belong in it – from Test the market on.

Pricing
FAQ

Common questions from this industry

Especially then. Demand, price and competitive density help decide which site is worth considering at all. Signing the lease first is the expensive order.

No. The report answers market questions. Permits, conditions and hygiene requirements are for the responsible authority.

Backed by leading start-up experts and partners

NVIDIA Inception Program
REP27 – EU & UK GDPR Representative
collumino.com
STARTUPS

Test your business idea

Test the idea shows your biggest risk and delivers a first concept test.

Test your idea now Test the idea free · Test the market £85 · Test the business model £209 · all one-off, no subscription
Industries