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Finance & Insurance

Test your finance or insurance idea before you invest in build-up and licensing.

Brokerage, advice, comparison service, customer software or an offer for companies: planix tests the riskiest assumptions behind your idea against simulated respondents and official market data.

planix tests the riskiest assumptions behind your idea against simulated respondents and official market data.

Test your idea for free

No subscription, no follow-up costs.

Trust takes time, acquisition costs money

Almost nobody switches spontaneously in this market: existing contracts run on, trust builds slowly, and the cost per acquired customer is high. On top of that, many activities require a licence or registration, which makes building up more expensive still. The test answers the market questions in advance; the regulatory classification belongs with the competent authority or legal advice.

Almost nobody switches spontaneously in this market: existing contracts run on, trust builds slowly, and the cost per acquired customer is high. On top of that, many activities require a licence or registration, which makes building up more expensive still.

What gets tested first

1

Would anyone switch at all?

What gets tested is willingness to switch, not sympathy. It is the hardest hurdle in this market and it drives acquisition cost.

What gets tested is willingness to switch, not sympathy.

2

Which fee or premium is accepted?

The price corridor shows what your model can carry – as subscription, commission or one-off fee.

The price corridor shows what your model can carry – as subscription, commission or one-off fee.

3

How crowded is the niche?

Providers and brokers in the segment come named and sourced, plus market volume and target group figures.

Providers and brokers in the segment come named and sourced, plus market volume and target group figures.

The methods behind it

Method in detail
  • Price sensitivity (Van Westendorp)Delivers the corridor for fee, subscription or retainer.
  • Feature prioritisation (MaxDiff)Shows what tips the decision: transparency, advice, price, availability or brand.
  • Target group fitCompares segments, self-employed against employees, or SMEs against private customers.

Metrics that count here

  • Customer acquisition cost
  • Close rate
  • Retention period
  • Margin per contract
  • Cancellation rate
  • Revenue per customer

Market data that feeds in

  • Providers and brokers in the segment, named and sourced
  • Market volume and premium or asset volume
  • Household and company statistics for the target group
  • Companies House and the FCA register

Market data from official sources: Office for National Statistics, Companies House, Bank of England, legislation.gov.uk, data.gov.uk, UK university libraries, Nomis, ONS Business demography

Which package fits

Test the business model

The free entry level frames the idea. Because trust, segment and price are closely linked here, Test the business model pays off: up to ten assumptions and four segments, plus a PDF with a methodology appendix for conversations with partners.

The free entry level frames the idea. Because trust, segment and price are closely linked here, Test the business model pays off: up to ten assumptions and four segments, plus a PDF with a methodology appendix for conversations with partners.

Pricing
FAQ

Common questions from this industry

No. The report answers market questions: demand, price, competition. Regulatory questions are for the competent authority or legal advice.

Yes. Then advisory firms are the target group. What gets tested is whether they see the benefit and what they pay for it.

Backed by leading start-up experts and partners

NVIDIA Inception Program
REP27 – EU & UK GDPR Representative
collumino.com
STARTUPS

Test your business idea

Test the idea shows your biggest risk and delivers a first concept test.

Test your idea now Test the idea free · Test the market £85 · Test the business model £209 · all one-off, no subscription
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