Business Model testen
Dein Business-Model-Test
Ob dein Geschäftsmodell trägt: Nachfrage, Preis, Botschaften und Länder – auf Basis simulierter Befragungen.
A module of the digital founding companion for the United KingdomA planix founding-companion module
Test your business idea
before you lose time and money.
Simulated surveys of your target group show you whether customers will buy – and at what price.
Whether customers buy – and at what price.
- Checked: demand, price and competitors – with sourcesDemand, price, competitors with sources
- Fast: a first assessment in hours, no prior knowledgeIn hours, no prior knowledge
- Clear: a decision at the end – go, go with conditions or stopA clear decision at the end
Start for freefull validation from £85, one-offValidation from £85 No credit card
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STARTUPS
The procedure
How planix arrives at an answer.
Five steps to a decision backed by data.
- 1Hypothesis
Your input becomes testable assumptions – sorted by risk.
Testable assumptions, ranked by risk.
- 2Experiment
planix picks the fitting method and tests demand against real market data.
The fitting method, checked against real market data.
- 3Simulation
Target groups are simulated and surveyed by demographic and psychographic profiles.
Defined target groups with real profiles.
- 4Measurement
Answers are counted: price range, ranking, purchase intent, segments.
Price range, ranking, purchase intent, segments.
- 5Analysis
The result is matched against the hypothesis: confirmed, refuted or open.
Confirmed, refuted or open.
Simulated figures are labelled in the report. What is not backed up is marked as open.
Scientific substance
Method in detail Methods established in market research.
13 scientifically proven test methods, combined with official market data.
Is there any demand at all – and who is most likely to buy?
Market data from official sources: Office for National Statistics · Companies House · Bank of England · legislation.gov.uk · data.gov.uk · UK university libraries · Nomis · ONS Business demography · and many more
Office for National StatisticsOfficial statistics of the UK
Bank of EnglandEconomic and financial indicators
data.gov.ukOpen government data, location analysis
NomisLabour market statistics by region
Office for Budget ResponsibilityEconomic forecasts and analysis
Intellectual Property OfficeTrade marks and patents in the UK
Competition and Markets AuthorityCompetition and consumer rules
Ordnance SurveyGeodata for location analysis
Department for Business and TradeBusiness population estimates by sector and region
HMRCTax and VAT rules
OECDInternational economic and industry data
EUIPO and EPOTrademarks and patents in Europe
WolframAlphaCalculations and factual knowledge
Web researchLive search for the current market situation
Companies HouseUK register of companies and annual accounts
legislation.gov.ukUK law – regulatory check
UK university librariesAcademic sources
ONS Business demographyBusiness births, deaths and survival
The GazetteOfficial public record and statutory notices
GOV.UK business guidanceRules and licences per sector
Information Commissioner’s OfficeData protection rules (UK GDPR)
HM Land RegistryProperty and location data
Valuation Office AgencyBusiness rates and rateable values
EurostatEuropean statistics
World BankGlobal economic indicators
Financial Modeling PrepFinancial and company metrics
Exchange ratesCurrent currency conversion
Plans & prices
From a first reality check to a decision that holds.
You are not buying more text, but more decision certainty.
Your riskiest assumption tested, with a first assessment and the next validation step.
- 1 concept test, 10 simulated respondents
- Your riskiest assumption tested
- Questions for 5 real conversations
Go, Improve, Pivot or No-Go: with market analysis, competitors with source, price corridor and 30-day plan.
- Real competitors with sources
- Compact market analysis
- Verdict with reasoning
Everything from Test the market, plus messaging, pricing model and DE, AT, CH and NL compared.
- Everything in Test the market
- Full market analysis
- Bank-quality PDF
Honesty rules
Why you can trust planix.
- 1
Simulation does not replace market proof – it shows direction, ranking and ranges. Simulated figures are labelled, so you know what you are relying on.
Direction, not a guarantee. Simulation shows tendencies, rankings and ranges – simulated figures are labelled.
- 2
Invented customers, competitors and sources are ruled out. Statements come from the test run, competitors from named sources. Market potential is shown as an estimate.
Zero inventions. No fake customers: statements from the test, competitors with sources.
- 3
What is not backed up is marked as open in the report. No verdict before the tests have run.
Transparent gaps. Whatever cannot be backed up is clearly marked as open in the report.
FAQ
Frequent questions
No. planix builds the questionnaire, generates the target personas, runs the survey and analyses it – with statistics, grouped free-text answers and charts. You also get ready-made interview questions in case you want to talk to real customers in parallel.
They are simulated – this is called synthetic market research. Every respondent has their own profile (prior experience, attitude, price sensitivity) and answers in that role, distributed like a real sample. Results in hours instead of weeks, repeatable at any time. It does not count as market proof – but the answers show a direction and a ranking. In the report, simulated figures are labelled as such.
Test the idea is free: one concept test with 10 simulated respondents – is your offer understood, does the problem matter, which objections come up. Price, decision and competition are deliberately left out. Test the market (£85) uses up to five methods with 30 simulated respondents each to check price, willingness to buy, who buys first and the competition – and ends with a decision and a 30-day plan.
From connected specialist data sources and live research – depending on your market: Office for National Statistics, Companies House, Bank of England, legislation.gov.uk, data.gov.uk, UK university libraries, Nomis, ONS Business demography and more. Competitors are named and backed by a source. If nothing comparable is found, the report says so.
All of them – but each one fails on different assumptions. In retail it is usually price, in software willingness to pay, in hospitality the location. For 14 industries there is a page on what gets checked first.
Idea validation by industryTest your business idea
before you lose time and money.
Test the idea shows your biggest risk and delivers a first concept test.
Test your idea now Test the idea free · Test the market £85 · Test the business model £209 · all one-off, no subscription