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Pharmaceuticals, Biotech, Food & Agriculture

Test your food, agriculture or life sciences idea before development and production tie up money.

Food product, drink, supplement, agricultural service, lab or biotech solution: planix tests the riskiest assumptions behind your idea against simulated respondents and official market data.

planix tests the riskiest assumptions behind your idea against simulated respondents and official market data.

Test your idea for free

No subscription, no follow-up costs.

Up-front costs land long before anything sells

Recipe, production, packaging, labelling and, depending on the field, testing or approvals cost time and money before anything reaches a shelf. Retail listing is not automatic either; it is a sales process of its own. The test clarifies beforehand whether demand and willingness to pay carry the calculation; regulatory requirements are for the responsible authority.

Recipe, production, packaging, labelling and, depending on the field, testing or approvals cost time and money before anything reaches a shelf. Retail listing is not automatic either; it is a sales process of its own.

What gets tested first

1

Do enough people want the product?

What gets tested is how many in the target market would buy it and how often. Repeat purchase decides more here than the first purchase.

What gets tested is how many in the target market would buy it and how often.

2

Does the price hold on the shelf or in a subscription?

The price corridor shows what is accepted – the basis for cost of goods, margin and retail markup.

The price corridor shows what is accepted – the basis for cost of goods, margin and retail markup.

3

How full is the shelf already?

Providers and comparable products come named and sourced, plus consumer spending and market figures.

Providers and comparable products come named and sourced, plus consumer spending and market figures.

The methods behind it

Method in detail
  • Price sensitivity (Van Westendorp)Delivers the price corridor per unit, pack or subscription.
  • Feature prioritisation (MaxDiff)Shows what gets bought first: effect, origin, ingredients, packaging or price.
  • Target group fitCompares segments and their purchase frequency, direct purchase against subscription.

Metrics that count here

  • Contribution margin per unit
  • Production cost per unit
  • Repeat purchase rate
  • Retail listing rate
  • Weekly sell-through
  • Minimum batch size

Market data that feeds in

  • Providers and products in the segment, named and sourced
  • Consumer spending on food and health
  • Production, agricultural and trade statistics
  • Trade mark and patent registers

Market data from official sources: Office for National Statistics, Companies House, Bank of England, legislation.gov.uk, data.gov.uk, UK university libraries, Nomis, ONS Business demography

Which package fits

Test the business model

The free entry level checks the direction. Because production, retail and end customers interact here, Test the business model pays off: up to ten assumptions, four segments and a PDF with a methodology appendix for conversations with producers and buyers.

The free entry level checks the direction. Because production, retail and end customers interact here, Test the business model pays off: up to ten assumptions, four segments and a PDF with a methodology appendix for conversations with producers and buyers.

Pricing
FAQ

Common questions from this industry

No. The report answers market questions. Approvals, labelling and testing obligations are for the responsible authority or a specialist adviser.

Yes. Then businesses are the target group. What gets tested is whether they see the benefit, what they pay and who supplies them today.

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