Desirability
Customers aren’t interested.
The problem isn’t urgent enough, the market is too small, or you can’t reach your target customers.
From idea to a clear decision:
Go or no-go.
Within a short time, planix tests your business idea against the market automatically and shows you whether founding is worth it.
planix tests your business idea within a short time and shows you whether founding is worth it.
Test your idea for freeOver 600 founders have already started. 600+ founders started
How planix works
A system.
Not a chat.
1How does the test work?
Process
Four steps to a decision.
You describe your idea – planix tests, evaluates and hands you the decision.
- 1Enter your ideaYou describe your idea. planix turns it into testable hypotheses.
- 2Test automaticallyplanix picks the fitting methods out of 13 and runs them.
- 3Get market insightsUrgency, segment, price, competition – with real market data.
- 4DecideMarket test with verdict and 30-day plan.
- Next
2What exactly is checked?
Risk analysis
Every idea can fail on three risks.
planix breaks your idea into hypotheses covering these three risks – plus behaviour, pricing, acquisition, operations and regulation.
Feasibility
We can’t build and deliver it.
Technical feasibility, service delivery, regulation, missing resources or partners.
Profitability
We can’t make enough money.
Customers won’t pay enough, unit economics don’t work, or it doesn’t scale.
Risk matrix
Not a list – an order of play.
Each assumption is placed by risk and uncertainty.High risk with high uncertainty gets tested first.
Enhanced regulatory analysis switches on automatically for finance, crypto, health, pharma, food, care, energy and the public sector – and generally for sensitive personal data.
3Which methods do we use?
Scientific substance
Methods established in market research.
13 scientifically proven test methods, combined with official market data.
Is there any demand at all – and who is most likely to buy?
Deliberately limited: click behaviour and lab tests on a physical product are not included.
Real-time market data
Real sources, not just AI model knowledge.
From connected specialist data sources and live research. Competitors always by name and with a source – or a clear “not found”.
Office for National StatisticsOfficial statistics of the UK
Bank of EnglandEconomic and financial indicators
data.gov.ukOpen government data, location analysis
NomisLabour market statistics by region
Office for Budget ResponsibilityEconomic forecasts and analysis
Intellectual Property OfficeTrade marks and patents in the UK
Competition and Markets AuthorityCompetition and consumer rules
Ordnance SurveyGeodata for location analysis
Department for Business and TradeBusiness population estimates by sector and region
HMRCTax and VAT rules
OECDInternational economic and industry data
EUIPO and EPOTrademarks and patents in Europe
WolframAlphaCalculations and factual knowledge
Web researchLive search for the current market situation
Companies HouseUK register of companies and annual accounts
legislation.gov.ukUK law – regulatory check
UK university librariesAcademic sources
ONS Business demographyBusiness births, deaths and survival
The GazetteOfficial public record and statutory notices
GOV.UK business guidanceRules and licences per sector
Information Commissioner’s OfficeData protection rules (UK GDPR)
HM Land RegistryProperty and location data
Valuation Office AgencyBusiness rates and rateable values
EurostatEuropean statistics
World BankGlobal economic indicators
Financial Modeling PrepFinancial and company metrics
Exchange ratesCurrent currency conversion
Further sources are added continuously.
4What do I get in the end?
Output
What you end up holding.
Always
Your market test
Seven chapters: from the verdict through price and competition to your next steps. Plus your 30-day plan with interview guide.
- Seven chapters
- Verdict and 30-day plan
- PDF and web
Your result
Three questions you can answer afterwards.
One per plan – each builds on the one before.
Metrics & verdict
Clear numbers, one verdict.
This is the market test: willingness to buy per price and interest per segment, each out of 30 simulated respondents.
Example: Glasküche Winterthur · Winterthur
AI rating70/ 100
Go mit Bedingungen
17 von 30 Befragten würden zu CHF 18 pro Bowl bestellen. Büros mit 20 bis 50 Mitarbeitenden zeigen das höchste Interesse; die ungeklärte Rücknahme der Gläser bremst 19 von 30.
Core hypotheses evidenced. Next step: Check funding options.
Direction is right, individual assumptions need stronger evidence.
Adjust offer, segment, price or messaging and test again.
A load-bearing assumption is disproven – change segment or problem.
No solid signal. Stopping now is the cheapest moment.
Evidence levels
Not every piece of evidence counts the same.
How to weigh evidence. Simulated results are always labelled as simulated in the report.
- AssumptionA guess without evidence
- User statementYour own assessment
- SimulatedSimulated personas, clearly labelled
- Customer feedbackInterviews, surveys, community
- Observed behaviourClicks, conversion, usage
- Paying customersPre-orders, sales
Backed by leading start-up experts and partners
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STARTUPS
Test your business idea
Test the idea shows your biggest risk and delivers a first concept test.
Test your idea now Test the idea free · Test the market £85 · Test the business model £209 · all one-off, no subscriptionAfterwards
Straight on to planning.
Idea, target group, hypotheses, test results and decision stay in your planix account. Everything that follows builds on them.
See the full founder journey