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Beauty, Health & Aesthetics

Test your beauty, health or aesthetics idea before you finance a studio and equipment.

Studio, mobile treatment, practice, product line, subscription offer or booking software: planix tests the riskiest assumptions behind your idea against simulated respondents and official market data.

planix tests the riskiest assumptions behind your idea against simulated respondents and official market data.

Test your idea for free

No subscription, no follow-up costs.

The second appointment decides, not the first

Equipment, fit-out and training are paid for before the calendar fills. And an offer in this field does not live off the first appointment but off return visits – the arithmetic only works with steady utilisation. Whether enough people nearby want it and accept the price can be asked in advance. Services with a health dimension are additionally subject to professional requirements, which are for the responsible authority.

Equipment, fit-out and training are paid for before the calendar fills. And an offer in this field does not live off the first appointment but off return visits – the arithmetic only works with steady utilisation.

What gets tested first

1

Do enough people nearby want the offer?

What gets tested is how many in the catchment would use it – and how often. Only frequency turns interest into utilisation.

What gets tested is how many in the catchment would use it – and how often.

2

Does the price per treatment or product hold?

The price corridor shows what is accepted, and whether a subscription or a pass beats single sales.

The price corridor shows what is accepted, and whether a subscription or a pass beats single sales.

3

How crowded is the surrounding area?

Providers nearby come named and sourced, plus spending on personal care and regional purchasing power.

Providers nearby come named and sourced, plus spending on personal care and regional purchasing power.

The methods behind it

Method in detail
  • Price sensitivity (Van Westendorp)Delivers the corridor per treatment, product or subscription.
  • Feature prioritisation (MaxDiff)Shows what gets booked first: effect, duration, availability, proximity or price.
  • Target group fitCompares customer groups and their willingness to come back.

Metrics that count here

  • Utilisation of slots
  • Price per treatment
  • Return rate
  • Revenue per customer
  • No-show rate
  • Contribution margin per appointment

Market data that feeds in

  • Providers nearby, named and sourced
  • Consumer spending on personal care and health
  • Population and purchasing power in the catchment
  • Companies House and trade mark registers

Market data from official sources: Office for National Statistics, Companies House, Bank of England, legislation.gov.uk, data.gov.uk, UK university libraries, Nomis, ONS Business demography

Which package fits

Test the market

The free entry level checks the direction. Once equipment, rooms or training are financed, you need the price corridor, customer groups and sourced competitors – from Test the market on. To weigh single price against subscription, take Test the business model.

The free entry level checks the direction. Once equipment, rooms or training are financed, you need the price corridor, customer groups and sourced competitors – from Test the market on.

Pricing
FAQ

Common questions from this industry

Little in the outcome, much in the metrics. Travel time and appointment density replace rent and passing trade; the questions about demand and price stay the same.

No. The report stays with demand, price and competition. Professional requirements, approvals and advertising rules are for the responsible authority.

Backed by leading start-up experts and partners

NVIDIA Inception Program
REP27 – EU & UK GDPR Representative
collumino.com
STARTUPS

Test your business idea

Test the idea shows your biggest risk and delivers a first concept test.

Test your idea now Test the idea free · Test the market £85 · Test the business model £209 · all one-off, no subscription
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