Develop a marketing strategy
Marketing without a strategy burns budget. A clear marketing strategy makes sure your message reaches the right people through the right channels – planned rather than by chance.
The foundation: target group and positioning
Every marketing strategy starts with the question: who do you want to reach and what do you stand for? Without a clear target group and positioning, every measure fizzles out. Only once the foundation is in place is it worth choosing channels.
Channels and message
Choose channels based on your target group, not on trends. Formulate a clear core message that sums up your benefit and adapt it to each channel. Consistency across all touchpoints builds recognition.
Measure and optimise
Decide in advance how you will measure success – for example enquiries, sales or reach. That way you can see what works and shift budget in a targeted way. Marketing is an ongoing learning process, not a one-off project.
Frequently asked questions
Do I need a marketing strategy as a founder?
Yes. Even a simple strategy stops you losing budget and time on the wrong channels. It makes marketing plannable.
How much should I spend on marketing?
That depends on your model and stage. More important than the amount is investing in a few measurable channels rather than spreading it widely.
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