Choose a company name

What makes a strong name

Short, easy to pronounce and spell, memorable – and still suitable if your offer grows. Avoid descriptive generic names that you cannot protect as a trade mark, and check early whether the domain and social media handles are available.

The naming rules

A private limited company name must end with “Limited” or “Ltd” (or the Welsh equivalents for Welsh companies). It cannot be the same as a name already on the Companies House register, and others can object if it is too like theirs. Sensitive words and expressions – such as “British”, “Royal” or “Bank” – need permission. Names must not be offensive or imply a connection with government.

Sole traders and partnerships may trade under a business name, but it must not include “Limited”, “Ltd”, “LLP” or “PLC”.

Check availability in three places

Use the Companies House name availability checker and search the register, search the UK Intellectual Property Office’s trade mark database and check domains. A registered company name does not give you trade mark rights – if your brand matters, register it as a trade mark as well.