A module of the digital founding companion for the United KingdomA planix founding-companion module

What will your customers pay?
Test it before you start.
What will customers pay?
Test it first.

planix tests three prices with 30 people each from your target group and shows you the price at which most of them buy.

Three prices, 30 people, one target price.

  • Target price: the price with the highest willingness to buyHighest willingness to buy
  • Price range: lower and upper limit, each with a reasonLower and upper limit
  • Comparison: what alternatives cost and whether your price fitsWhat alternatives cost

£85 one-offNo subscription · incl. VATNo subscription No credit card

NVIDIA Inception Program
REP27 – EU & UK GDPR Representative
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STARTUPS
What it’s about

Three questions before your first price tag.

Too low?

The lower limit shows where your price stops working – with the reason.

The lower limit, with reason.

Too high?

The upper limit shows where customers drop out – with the figure.

The upper limit, with figure.

Just right?

The target price has the highest willingness to buy. planix tells you whether your value supports it.

The target price, with reasoning.

What you get

Your price. With reasoning.

It’s all in your market test – with figures you can follow.

With figures you can follow.

How it works

Target price

Three prices, 30 respondents each. The price with the highest willingness to buy wins.

Highest willingness to buy.

Price range

Lower and upper limit, each with the reason why it tips there.

Lower and upper limit.

Your price compared

Whether your planned price fits and whether your value supports it.

Does your price fit?

What alternatives cost

Other providers with their prices, and where your gap lies.

Prices of alternatives.

Plus: a clear verdict, which target group buys first, and a 30-day plan.

Plus verdict and 30-day plan.

Real-time market data

Real sources, not just AI model knowledge.

From connected specialist data sources and live research. Competitors always by name and with a source – or a clear “not found”.

Office for National StatisticsOfficial statistics of the UK
Bank of EnglandEconomic and financial indicators
data.gov.ukOpen government data, location analysis
NomisLabour market statistics by region
Office for Budget ResponsibilityEconomic forecasts and analysis
Intellectual Property OfficeTrade marks and patents in the UK
Competition and Markets AuthorityCompetition and consumer rules
Ordnance SurveyGeodata for location analysis
Department for Business and TradeBusiness population estimates by sector and region
HMRCTax and VAT rules
OECDInternational economic and industry data
EUIPO and EPOTrademarks and patents in Europe
WolframAlphaCalculations and factual knowledge
Web researchLive search for the current market situation
Companies HouseUK register of companies and annual accounts
legislation.gov.ukUK law – regulatory check
UK university librariesAcademic sources
ONS Business demographyBusiness births, deaths and survival
The GazetteOfficial public record and statutory notices
GOV.UK business guidanceRules and licences per sector
Information Commissioner’s OfficeData protection rules (UK GDPR)
HM Land RegistryProperty and location data
Valuation Office AgencyBusiness rates and rateable values
EurostatEuropean statistics
World BankGlobal economic indicators
Financial Modeling PrepFinancial and company metrics
Exchange ratesCurrent currency conversion

Further sources are added continuously.

Clear limits

What you can rely on.

  1. 1

    Your target group, not just anyone. The respondents are simulated people from exactly the group you describe.

    Your target group. Simulated, but matching.

  2. 2

    Every figure traceable. For each price you see how many of 30 would buy – no black box.

    Traceable. Per price: x of 30.

  3. 3

    Then confirm for real. The 30-day plan gives you questions on willingness to pay for conversations with real customers.

    Confirm for real. Questions for real conversations.

What planix delivers

One module. Your price.

Paid once, no subscription.

Up to 5 proceduresTest the marketValidation

Go, Improve, Pivot or No-Go: with market analysis, competitors with source, price corridor and 30-day plan.

  • Target price and price range
  • Prices of alternatives
  • Up to 5 tests with 30 respondents each
  • Your 30-day plan
  • Your market test
£85 one-offStart now
FAQ

Questions

planix tests three prices, and your planned price is one of them. For each price, 30 people from your target group decide whether they would buy. The price with the highest willingness to buy is your target price.

No, they are simulated – matching your target group. That quickly shows you the direction. With the questions in the 30-day plan you then confirm it with real customers.

Then the market test tells you where it sits in the range and which direction to take.

No. planix takes offer, target group and price from earlier modules if they exist. Otherwise planix asks for them.

Test the market costs £85 one-off. No subscription.

Yes. planix calculates in pounds sterling and compares with alternatives in the United Kingdom – for consumers with prices including VAT, as they are shown in the UK.

Your price is waiting.
Test it now.

Three prices, 30 respondents each, one target price.

Test your price now Test the market · £85 one-off · no subscription