Get started

A module of the digital founding companion for the United KingdomA planix founding-companion module

Your offer is ready.
Now win your first customers.

Your plan for the first 12 weeks: which customer group you start with, through which channels, with what budget.

Your plan for the first 12 weeks: customers, channels, budget.

Decided: starting segment, channels and budget – every choice with a rule and a sourceSegment, channels, budget with reasons
Fast: the 12-week plan is ready in hours12-week plan in hours
Clear: lead list, copy and your first 30 daysLeads, copy, first 30 days

In Premiumfrom /month · lead list and messages £39 one-offLeads and messages £39 one-off No credit card

Go-to-Market entwickeln

Dein Go-to-Market-Plan

Mit welcher Kundengruppe du startest, über welche Kanäle und mit welchem Budget.

Erstellt für: Adrian Nussbaumer
Firma: Fugenprofi Nussbaumer
Stand: 23.10.2026
Projekt: Fugenerneuerung in Bädern für Verwaltungen in Winterthur

Dein Go-to-Market-Plan · Adrian Nussbaumer

Example · Winterthur

712 Wochen bis zum Start

Startbudget: CHF 1'000
Bis zum Start: 12 Wochen
Kundenziel: 4 Kunden

1–2ab 01.03.2027Bewirtschaftende aus dem eigenen Netzwerk anrufenErste Kleinaufträge vereinbart
3–4ab 15.03.2027Pilotbäder im eigenen Netzwerk erneuern und Fotoprotokolle sendenZusage der 3 Pilotkunden
5–6ab 29.03.2027Hauswarte für Empfehlungen persönlich ansprechen und Flyer verteilenHauswarte in den Zielliegenschaften kennen dichCHF 250
7–8ab 12.04.2027Anfragen aus den Empfehlungen beantworten und Angebote sendenAngebote gesendet
9–10ab 26.04.2027Angebote nachfassen und Empfehlungen verdankenErste Aufträge aus den EmpfehlungenCHF 300
11–12ab 10.05.2027Öffentlicher Start mit Fotoprotokollen der PilotkundenKundenziel in 12 Wochen: 4 Kunden, davon die Pilotkunden

PDFGo-to-market planDOCOutreach kitXLSLead list

collumino.com

STARTUPS

The procedure

How planix arrives at your plan.

Five steps – ending in a decision, not a list.

From offer to plan

1
Describe
You describe your offer in short questions: target customer, price, revenue goal. No prior knowledge needed. If you have done other planix modules, much is pre-filled.
Short questions about your offer.
2
Add
A few clear questions: possible customer groups, when you can deliver, hours per week, budget, start date.
A few clear questions.
3
Research
Market figures per country and region, competitors, public and school holidays, rules on cold outreach.
Market figures, competitors, rules.
4
Decide
One starting segment based on four mandatory criteria. The sales route follows from buyer and price. Channels in a fixed order.
One segment, one route, 2–3 channels.
5
Calculate
Backwards from your customer goal: contacts, conversations, proposals. Budget only from concrete items, assumptions marked.
Calculated backwards from the goal.

If you have done other planix modules, planix asks nothing twice.

Decision rules

Clear rules instead of gut feeling.

Rules in detail

Every decision in the plan follows a rule you can look up.

Who do you start with – and how big may the group be?

Market figures from: Office for National Statistics (ONS) · Companies House · OpenStreetMap · OpenHolidays · Web research – Where no figure fits, it says “not verified” – no false precision.

Office for National StatisticsOfficial statistics of the UK

Bank of EnglandEconomic and financial indicators

data.gov.ukOpen government data, location analysis

NomisLabour market statistics by region

Office for Budget ResponsibilityEconomic forecasts and analysis

Intellectual Property OfficeTrade marks and patents in the UK

Competition and Markets AuthorityCompetition and consumer rules

Ordnance SurveyGeodata for location analysis

Department for Business and TradeBusiness population estimates by sector and region

HMRCTax and VAT rules

OECDInternational economic and industry data

EUIPO and EPOTrademarks and patents in Europe

WolframAlphaCalculations and factual knowledge

Web researchLive search for the current market situation

Companies HouseUK register of companies and annual accounts

legislation.gov.ukUK law – regulatory check

UK university librariesAcademic sources

ONS Business demographyBusiness births, deaths and survival

The GazetteOfficial public record and statutory notices

GOV.UK business guidanceRules and licences per sector

Information Commissioner’s OfficeData protection rules (UK GDPR)

HM Land RegistryProperty and location data

Valuation Office AgencyBusiness rates and rateable values

EurostatEuropean statistics

World BankGlobal economic indicators

Financial Modeling PrepFinancial and company metrics

Exchange ratesCurrent currency conversion

Packages & prices

From plan to first sales conversation.

Develop go-to-market is included in Premium. The strategy makes the plan actionable – with leads, messages and an entry offer.

PremiumDevelop Go-to-MarketThe plan

The foundation for your sales launch, with validated sales assumptions.

One starting segment, with reasons
2–3 channels in a fixed order
Budget and early indicators

Your Go-to-Market Plan

In PremiumStart now

PositioningGo-to-market strategyThe execution

Go-to-market plan, lead list, outreach texts, entry offer and 30-day plan in one module – even without a subscription.

Up to 40 leads with trigger and link
Messages for every channel, in your tone
30-day plan with weekly goals

Lead list
Your Go-to-Market Strategy
Your introductory offer
Your Outreach Kit

one-off £39Find customers

Compare both packages in detail

Honesty rules

Why you can trust the plan.

1
Market figures come from official sources. If no figure exactly fits the segment and region, the plan says “not verified” – no false precision.
Real figures or “not verified”. Official sources, no false precision.
2
If your goal doesn’t fit your time, planix tells you. Before you spend money – with two options: lower your customer goal or switch your sales route.
Feasibility before budget. Lower the goal or switch route – before you pay.
3
If no segment meets the criteria, there is no plan. Instead, you learn what to clarify first. planix doesn’t make the decision for you – it forces it, with numbers you can check yourself.
No plan built on sand. If no segment passes, planix tells you what to clarify first.

FAQ

Frequently asked questions

What is the difference between Develop go-to-market and Go-to-market strategy?

Develop go-to-market is the plan: who you start with, what you say, which route you sell through, with budget and a 12-week roadmap. Go-to-market strategy (£39) contains this plan in full and makes it actionable: decision-makers, lead list, ready-made outreach messages, entry offer, call guide and 30-day plan.

Do I need a subscription?

For Develop go-to-market, yes: it is part of Premium, from per month. You buy Go-to-market strategy once – no subscription needed. If you have already done the plan, everything carries over and nothing is decided again.

Do I need to have done earlier modules?

No. Offer, target customer, price and revenue goal come from your earlier modules if they exist. Otherwise planix pre-fills the answers, and you confirm or correct them.

Where do the market figures come from?

From official sources per country: Office for National Statistics (ONS), Companies House, OpenStreetMap, OpenHolidays, Web research. Only a figure that exactly fits segment, region and size leads to a verdict. Otherwise the plan says “Size not verified” – no false precision.

What if no customer group fits?

Then there is no plan but a refocus: for each group you see the weakest criterion, and planix points you to “Test the market” or “Develop the idea”. A plan that won’t hold would otherwise cost you twelve weeks.