A module of the digital founding companion for the United KingdomA planix founding-companion module

Be your own boss –
with an idea that holds.
Become self-employed:
find the right idea.

planix finds the idea that fits your strengths with you – and tests it before you quit your job.

The idea that fits you – tested before you quit.

  • Fitting: three business ideas from your experience and strengthsThree ideas that fit you
  • Tested: the riskiest assumption first, with real market dataRiskiest assumption tested first
  • Clear: you know what to start with – before you risk anythingClear what to start with

Start for freeTest the market from £99, one-offTest the market from £99 No credit card

NVIDIA Inception Program
REP27 – EU & UK GDPR Representative
collumino.com
STARTUPS
How planix thinks

On day 1, everything is an assumption.

Facts aren’t in your head – only out there. That’s why planix works in a cycle, not a checklist.

WishHypothesisTestLearningDecision1Wish2Hypothesis3Test4Learning5DecisionHypothesisnot gut feeling
The founder cycle
  1. 1
    Wish

    You want to be your own boss. First ideas grow out of your experience, strengths and everyday life.

    First ideas grow out of you.

  2. 2
    Hypothesis

    Each idea is broken down into testable assumptions – sorted by risk.

    Testable assumptions, sorted by risk.

  3. 3
    Test

    planix tests the riskiest assumption first – against market data and simulated respondents.

    Riskiest assumption tested first.

  4. 4
    Learning

    Confirmed, disproven or open – simulated results are labelled.

    Confirmed, disproven or open.

  5. 5
    Decision

    Continue, adjust or next idea. Plus the step for this week.

    Continue, adjust or next idea.

Good founders have clear hypotheses – and change them with data. That’s exactly what planix does with you.

The thinking error

Good ideas aren’t born in your head. They’re confirmed out there.

How it works in detail

Startups don’t execute a business model – they search for one. First-time founders take these twelve statements for facts. planix turns them into tests.

What you can do, what you want – and what you can afford.

Market data from official sources: Office for National Statistics · Companies House · Bank of England · legislation.gov.uk · data.gov.uk · British Library · GOV.UK · HMRC · and many more

Office for National StatisticsOfficial statistics of the UK
Bank of EnglandEconomic and financial indicators
data.gov.ukOpen government data, location analysis
NomisLabour market statistics by region
Office for Budget ResponsibilityEconomic forecasts and analysis
Intellectual Property OfficeTrade marks and patents in the UK
Competition and Markets AuthorityCompetition and consumer rules
Ordnance SurveyGeodata for location analysis
Department for Business and TradeBusiness population estimates by sector and region
HMRCTax and VAT rules
OECDInternational economic and industry data
EUIPO and EPOTrademarks and patents in Europe
WolframAlphaCalculations and factual knowledge
Web researchLive search for the current market situation
Companies HouseUK register of companies and annual accounts
legislation.gov.ukUK law – regulatory check
UK university librariesAcademic sources
ONS Business demographyBusiness births, deaths and survival
The GazetteOfficial public record and statutory notices
GOV.UK business guidanceRules and licences per sector
Information Commissioner’s OfficeData protection rules (UK GDPR)
HM Land RegistryProperty and location data
Valuation Office AgencyBusiness rates and rateable values
EurostatEuropean statistics
World BankGlobal economic indicators
Financial Modeling PrepFinancial and company metrics
Exchange ratesCurrent currency conversion
Packages & pricing

From the first idea to a solid decision.

You’re not buying more text – you’re buying certainty before you start.

FreeFind your business ideaFounder fit

Three business ideas that fit you – with scoring and the riskiest assumption for each idea.

  • Your founder profile: strengths, time, capital
  • Three ideas scored on five criteria
  • The riskiest assumption, clearly named
  • Your 3 business ideas in comparison
  • Your 3 business ideas in comparison (PDF)
freeStart for free
FreeDevelop the ideaIdea fit

Your idea on one page: target customer, problem, offer, calculation per sale and Business Model Canvas.

  • Idea paper with Business Model Canvas
  • A calculation per sale
  • 3–4 open assumptions with a test
  • Business Model Canvas - Word
  • Your idea
freeDevelop for free
Most popularTest the marketMarket fit

Your idea tested in the market – with simulated respondents, real market data and a clear decision.

  • Up to 5 tests, 30 simulated respondents each
  • Competitors with sources, price range
  • Decision with reasons, 30-day plan
  • Your 30-day plan
  • Your market test
one-off £99Unlock now
Honesty rules

Why you can trust planix.

  1. 1

    planix doesn’t tell you what you want to hear. An idea that doesn’t hold gets a clear no – with reasons. That saves you months, not just money.

    No sugar-coating. What doesn’t hold gets a clear no – with reasons.

  2. 2

    Invented customers, competitors and figures are ruled out. Competitors come from named sources, answers from the test run. Market potential is shown as an estimate.

    Zero inventions. Competitors only from verified sources.

  3. 3

    Whatever is not backed up is marked as open in the report. Simulation shows direction and ranking – not market proof. Simulated figures are labelled.

    Transparent gaps. What’s open is marked as open – simulated figures labelled.

FAQ

Frequently asked questions

Yes – that’s exactly what Find your business idea is made for. You describe what you can do, what you enjoy and how much time and money you want to put in. planix derives three business ideas from that, scores them and names the riskiest assumption for each idea.

No. Most ideas can be tested alongside your job – you can be employed and self-employed at the same time. Once your self-employed income passes £1,000 in a tax year, you register for Self Assessment with HMRC. You hand in your notice once an assumption is confirmed, not before.

Find your business idea is free: your founder profile, three matching ideas with scoring and the riskiest assumption for each idea. Develop the idea, also free, puts the chosen idea on one page – target customer, offer, calculation per sale and Business Model Canvas. Test the market (£99) tests one idea in the market: up to five tests with 30 simulated respondents each, real market data, a price range and a reasoned decision with a 30-day plan.

From your founder profile: experience, strengths, network, available time and capital, appetite for risk. Each idea is measured against it – and against the market. A good idea for someone else isn’t yet a good idea for you.

For any – self-employment just starts differently everywhere: in the trades with the first order, in consulting with the first client, in retail with the first purchase. For 14 industries, what counts first is set out individually.

Become self-employed by industry

Be your own boss –
with an idea that holds.

Find your business idea gives you three matching business ideas and the one assumption you need to test first.

Find your business idea now Find and develop your idea for free · Test the market £99 · one-off, no subscription