No real problem
Nobody needs it urgently enough.
People like the idea – but the problem is too small, too rare or long since solved.
From wish to an idea
that really holds.
Three business ideas from your profile, broken down into assumptions – the riskiest one is tested first.
Three ideas from your profile – riskiest assumption tested first.
Find your idea for freeOver 600 founders have already started. 600+ founders started
How planix works
A co-founder.
Not a chat.
1How does it work?
Process
Four steps to a decision.
You say what you can do and want – planix finds, tests and decides with you.
- 1Create your profileExperience, strengths, time, capital, appetite for risk – in a few minutes.
- 2Get ideasThree business ideas that fit you – with scoring and the riskiest assumption.
- 3Test the assumptionplanix tests the riskiest assumption against market data and simulated respondents.
- 4DecideContinue, adjust or next idea – with the step for this week.
- Next
2What gets tested?
Three reasons
Why the move into self-employment fails.
Not for lack of courage. Because of three assumptions nobody tested. planix breaks every idea down into hypotheses on exactly these three risks.
No fit with you
The idea doesn’t fit your life.
Too much capital, too much time, the wrong skills – or you don’t want to do it every day.
No viable model
Not enough money comes in.
Customers pay too little, a customer costs too much, or the business can’t be repeated.
Risk matrix
Not a list – an order.
Each assumption is placed by risk and uncertainty.High risk with high uncertainty is tested first.
Enhanced regulatory analysis switches on automatically for finance, crypto, health, pharma, food, care, energy and the public sector – and for sensitive personal data.
3What does planix test with?
Test the market
Methods established in market research.
From Test the market: 13 scientifically proven methods, combined with official market data – planix picks the right ones for your riskiest assumption.
Is there any need at all – and who is most likely to buy?
Deliberately limited: click behaviour and lab tests on a physical product are not included.
Real-time market data
Real sources, not just AI model knowledge.
From connected specialist data sources and live research. Competitors always named and with sources – or a clear “not found”.
Office for National StatisticsOfficial statistics of the UK
Bank of EnglandEconomic and financial indicators
data.gov.ukOpen government data, location analysis
GOV.UKGovernment guidance for businesses
NomisLabour market statistics by region
Nominet.uk domain names
FCA RegisterAuthorised financial firms
CMACompetition and consumer law
VisitBritainTourism statistics
Office for Budget ResponsibilityEconomic forecasts for the UK
OECDInternational economic and industry data
EUIPO and EPOTrademarks and patents in Europe
WolframAlphaCalculations and factual knowledge
Web researchLive search for the current market situation
Companies HouseUK company register and accounts
legislation.gov.ukUK law – regulatory check
British LibraryBusiness and academic sources
HMRCTax, VAT and National Insurance
UK IPOTrade marks, designs and patents in the UK
British Business BankFinance for smaller businesses
ICOData protection and UK GDPR
Food Standards AgencyFood business rules and hygiene ratings
The GazetteOfficial public record
EurostatEuropean statistics
World BankGlobal economic indicators
Financial Modeling PrepFinancial and company metrics
Exchange ratesCurrent currency conversion
More sources are added continuously.
4What do I get?
Result
What you hold in your hands at the end.
Find your business idea
- Your 3 business ideas in comparison
- Your 3 business ideas in comparison (PDF)
Develop the idea
- Business Model Canvas - Word
- Your idea
Test the market
- Your 30-day plan
- Your market test
Your result
Two questions you can answer afterwards.
One per package – the second builds on the first.
Metrics & decision
One overall score, one clear decision.
Your market test scores the idea from 0 to 100 and ends with one of five decisions – backed by the results of the tests.
Overall score70/ 100Example · Glasküche Winterthur, Winterthur
Go mit Bedingungen
Zum geplanten Preis sind 17 von 30 kaufbereit, simuliert. Bedingung ist eine Rücknahme der Gläser, die dem Büro keine Arbeit macht.
The chapters of your market test
Core assumptions backed up. Next step: check funding options.
The direction is right, individual assumptions need stronger evidence – doable alongside your job.
Adjust offer, segment, price or message and test again.
A load-bearing assumption is disproven – change segment or problem, test idea 2.
No solid signal. Stopping is free now – later it costs months.
Evidence levels
Not all evidence counts the same.
This is how you classify evidence. Simulated results are always labelled as simulated in the report.
- AssumptionA guess without evidence
- User statementYour own assessment
- SimulatedSimulated target personas, labelled
- Customer feedbackInterviews, surveys, community
- Observed behaviourClicks, conversion, usage
- Paying customersPre-orders, sales
Supported by leading founder experts and partners
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STARTUPS
Be your own boss
Find your business idea gives you three matching business ideas and the one assumption you need to test first.
Find your business idea now Find and develop your idea for free · Test the market £99 · one-off, no subscriptionNext
Seamlessly on to validation and planning.
Profile, ideas and test results stay in your account. Everything that follows builds on them.
View the whole founder journey