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A module of the digital founding companion for the United KingdomA planix founding-companion module

Win your first customers.
Know who buys.Win first customers.
Know who buys.

Find out who buys and what they pay – and approach your first customers with a lead list and ready-made messages.

Who buys, what they pay, whom to call.

Who buys? Target groups tested against each other, with a clear verdictWho buys first
What do they pay? Price range with target price and willingness to buyThe price they pay
Where do I find them? Lead list and messages – only via channels permitted in the UKLead list and messages

Test the market £85Go-to-market strategy £39 – each one-offStrategy £39 one-off No credit card

Dein Markttest · Jonas Eugster

3Entscheid

Klares Go: Zum geplanten Preis sind 21 von 30 kaufbereit, simuliert. Die Läden sehen in der Lieferung am gleichen Tag zusätzlichen Umsatz, nicht nur Service.

3.1Geprüfte Annahmen

Bestätigt: Preis CHF 12 pro Lieferung wird akzeptiert, 21 von 30
Bestätigt: Kundschaft fragt nach Lieferung, 24 von 30
Bestätigt: Abholung bis 15 Uhr passt, 20 von 30
Widerlegt oder offen: Alle Ware passt aufs Lastenvelo, 17 von 30

Die Läden zahlen, weil sie damit Einkäufe verkaufen, die sonst niemand nach Hause trägt. Offen bleibt, wie viele Lieferungen pro Tag zusammenkommen und ob das Velo im Winter zuverlässig fährt.

3.2Was zuerst geklärt sein muss

Winterbetrieb planen

12 von 30 fragen nach Lieferungen bei Regen und Schnee, simuliert. Eine feste Regel für Ausfalltage gibt den Läden Sicherheit.

Gewichtsgrenze festlegen

13 von 30 verkaufen Ware über 15 Kilo, simuliert. Eine Grenze pro Lieferung verhindert Überraschungen.

3.3Restrisiken

Risiko	Stufe	Was es zur Klärung braucht
Zu wenige Lieferungen pro Tag	mittel	Mit fünf Läden einen Probemonat fahren
Ausfall bei Krankheit oder Panne	mittel	Eine Vertretung und ein Ersatzvelo organisieren
Schäden an der Ware	tief	Haftung pro Lieferung schriftlich festlegen

Dein Markttest · Jonas Eugster

Example · St. Gallen

4Was die Befragten sagen

„Wenn die Kundin ihren Einkauf am Abend zu Hause hat, verkaufe ich ihr auch die zweite Kiste.“Inhaber von Feinkost- und Weinhandlungen in der Altstadt St. Gallen (simuliert)

Wer zuerst kauft

Feinkost- und Weinhandlungen13 von 30
Blumen- und Geschenkläden10 von 30
Modegeschäfte5 von 30

Häufigster Vorbehalt je Segment:

Feinkost- und Weinhandlungen:Gewicht der Ware
Blumen- und Geschenkläden:Lieferzeit am Abend
Modegeschäfte:Kundschaft nimmt alles mit

PDFMarket testPDF30-day planXLSLead list

collumino.com

STARTUPS

What it’s about

Three questions after founding.

Do I have customers?

30 simulated respondents per test show how many would buy at the planned price – with a verdict in five levels.

Willingness to buy and a clear verdict.

Who are they?

Two to three target groups tested against each other: which one buys first, and what makes each one hesitate.

Which target group buys first.

What do they pay?

Three price points tested: lower limit, target price and upper limit, each with willingness to buy.

Price range with target price.

How it works in the UK

Check first. Then call.

Five steps – and the rules that apply to outreach in the UK.

Check, approach, decide.

What you need

With planixTest the market
Who buys, at what price – with 30 simulated respondents per test and a clear verdict.
Who buys, at what price.
With planixChoose a starting segment
One customer group first, two to three channels, one budget.
One group, few channels.
With planixLeads and messages
Companies with a trigger and source, plus messages for email, phone and letter.
Lead list and messages.
CriticalApproach lawfully
Marketing emails to individuals only with prior consent – or under the soft opt-in for your own customers. Every message needs an easy way to opt out.
Email to individuals: consent.
ThenDecide after 30 days
Count contacts, conversations and deals – then continue, step up or switch.
Count, then decide.

What is allowed

Whom you may approach, and how.

planix only suggests channels that are permitted for your customers in the UK.

Only permitted channels.

Marketing emails to individuals need their prior consent to receive such messages from you.

Email to individuals: consent.

Source: reg. 22(2) Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR), legislation.gov.uk, Stand 08.11.2026

Existing customers

Allowed without consent (soft opt-in): marketing for your own similar products to people whose address you received in a sale or negotiation – with a free opt-out from the start and in every message.

Soft opt-in: similar products.

Source: reg. 22(3) Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR), legislation.gov.uk, Stand 08.11.2026

Fines

Since 5 February 2026 the regulator enforces the PECR marketing rules with the same powers and fines as data protection law.

Fines as for data protection.

Source: reg. 31 PECR i. d. F. s. 115 Data (Use and Access) Act 2025, gov.uk, Stand 05.02.2026

What planix delivers

Check. Then win.

Two packages, each paid once, no subscription.

Up to 5 proceduresTest the marketCheck

Go, Improve, Pivot or No-Go: with market analysis, competitors with source, price corridor and 30-day plan.

Which target group buys first
Price range with target price
Questions for real conversations

Your 30-day plan
Your market test

£85Start now

For your first customersPositioningGo-to-market strategyWin

Go-to-market plan, lead list, outreach texts, entry offer and 30-day plan in one module – even without a subscription.

Lead list with up to 40 companies
Messages for email, phone and letter
Entry offer and 30-day plan

Lead list
Your Go-to-Market Strategy
Your introductory offer
Your Outreach Kit

£39Find customers

Compare packages

Clear limits

What planix does not do.

1
No customer guarantee. planix shows who buys and how you reach them. Closing the deal is up to you.
No guarantee. You close the deal.
2
Simulated is not bought. The respondents are simulated and show a direction. That is why you get the questions for real conversations.
Simulated. A direction, not proof.
3
Nothing in your name. planix calls no one and sends nothing. You send the messages yourself.
Not in your name. You send the messages.

FAQ

Questions

Are the respondents real people?

No. planix simulates people from your target group, 30 per test. That shows a direction, not proof. That is why the 30-day plan contains questions for real conversations.

Do I need both packages?

No. Test the market shows who buys and what they pay. The strategy turns that into outreach. What you enter in one module carries over to the other.

What is in the lead list?

Up to 40 companies with trigger, contact person and source link – for business customers and the public sector. For private customers you get partners near you through whom you reach them instead.

May I just call companies?

The strictest rule is for email: marketing emails to individuals need their prior consent, unless the soft opt-in for your own customers applies. Since February 2026 breaches can be fined like data protection breaches. planix only suggests permitted channels.

What does planix cost?

Test the market costs £85, Go-to-market strategy £39 – each once, no subscription.

Do I need to have done earlier modules?

No. Offer, target group and price come from your earlier modules if they exist. Otherwise planix asks for them.

Who are your first customers?
Find out.

The market test first. The lead list once it is clear who buys.

Test the market Test the market £85 · Strategy £39 one-off

Win your first customers.Know who buys.Win first customers.Know who buys.