Media, Marketing & Online Platforms

Business and financial plan for agencies, SaaS and platforms: ramp-up calculated honestly.

Agency, software or marketplace: planix calculates when recurring revenue carries the costs and how much reserve you need until then.

When subscriptions carry the costs – and how much reserve it takes.

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Concept free, business and financial plan CHF 49 – one-off, even without a subscription.

Geschäftskonzept · Bucher Bewegtbild GmbH

1Zusammenfassung

Die Bucher Bewegtbild GmbH produziert in der Branche Medien und Marketing Videos für Unternehmen: Imagefilme, Pakete mit kurzen Clips für soziale Medien und ein monatliches Clip-Abo. Das Angebot richtet sich an kleine und mittlere Unternehmen in der Zentralschweiz, die Videos für Website, Rekrutierung und soziale Medien brauchen, für Agenturen aber zu kleine Budgets haben. Anders als die Werbefilmproduktionen in Luzern arbeitet sie mit festen Paketpreisen für KMU, und anders als Anbieter im Nebenerwerb liefert sie Konzept, Dreh und Schnitt aus einer Hand. Die Einnahmen stammen aus Projektpreisen für Filme und Pakete sowie aus monatlichen Abos. Hinter dem Unternehmen steht Jonas Bucher, Bachelor in Video der Hochschule Luzern, der sieben Jahre als Kameramann und Cutter in einer Produktionsfirma für Werbung und Fernsehen gearbeitet hat.

Business and financial plan · Jonas Bucher

Example · Luzern

1Executive summary

Bucher Bewegtbild GmbH produces corporate films and short social media clips in Lucerne for small and medium-sized enterprises in Central Switzerland.

Capital requirement: CHF 137’218
Revenue 2027: CHF 229’750
Net result 2027: CHF 740

Revenue year 3	CHF 391’300.00
Break-even month	07.2027
Lowest liquidity in the planning horizon	CHF 36’517.00
Equity ratio year 3 (in %)	76.7 %

Debt service
Equity ratio
Leverage
Private needs

PDFPDF · 30 pagesXLSExcel · 8 sheetsDOCWord

With software and platforms, the money comes later than the costs

Development and first customers cost money before a subscription brings anything; agencies live from their own time and payment terms. planix calculates subscriptions with churn, projects with payment terms and staff from the start month – making visible how much reserve the ramp-up needs.

What carries the plan in this industry

Rules in detail

Revenue

Subscriptions and projects

Customers times monthly price less cancellations; projects as day rate times billed days.

Costs

Staff and development

The largest item: development, design, sales from the start month – plus hosting and marketing.

Capital

Start-up losses

Hardly any investments – the capital required consists of start-up losses and reserve.

What bank and funding agency check first

1
When revenue carries the costsThe break-even month – calculated month by month, not as an annual figure.
2
Churn and payment termsCancellations and late payments drive liquidity more than revenue does.
3
Staff costs in the industry benchmarkShare of revenue compared with official data – deviations are noted.
4
Living costs during ramp-upWhether the business pays you – and what you live on as long as it cannot.

Metrics that appear in the plan

Monthly recurring revenue
Churn rate
Customers per month
Day rate and utilisation
Staff cost ratio
Break-even month

Where you submit

House bank for working capital loan
Funding agency for innovation projects
Guarantee agency if collateral is missing
Just for your own planning, before an investor round

Industry benchmark from: Swiss Federal Statistical Office, Eurostat, Zefix, Web research

Typical financing

Equity plus promotional loan, later investors

Software offers little a bank can lend against: typical are equity, a promotional loan or a guarantee for the ramp-up and later investors. The plan shows the reserve until break-even.

Software offers little a bank can lend against: typical are equity, a promotional loan or a guarantee for the ramp-up and later investors.

Which package fits

Business & financial planning Pro

The concept is free: venture, offer, target customer and competitors. Business & financial planning Pro (CHF 49) calculates start-up losses, liquidity, staff costs and scenarios.

View pricing

FAQ

Frequently asked questions from the industry

How does planix calculate subscriptions?

Per offer the monthly price, new customers per month and start month – recurring revenue grows from that. You enter churn as a rate or check the proposal in the finance board.

Is the plan also suitable for investors?

It delivers the numbers investors want to see too. The investment story and pitch are made by the “Convince investors” module; this plan is aimed at bank and funding agency.

My living costs are not covered for two years. What does planix do with that?

It is red in the plan, with the missing amount per year and where it comes from: other income, savings. planix does not hide it – a bank would find it anyway.

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