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Fashion, Lifestyle & Retail

Self-employed in retail – without a full warehouse.

Your own label, online shop, concept store or subscription box: planix finds the idea that fits your skills and tests the riskiest assumption before the first order is with your supplier.

planix finds the idea that fits your skills and tests the riskiest assumption before the first order is with your supplier.

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In retail, self-employment starts with the first order – yours

Almost every retail idea needs stock, upfront financing or a platform before the first revenue comes in. If you start the dream of your own label with a bulk order, you have bought the most expensive answer. Becoming self-employed here means: first find out whether anyone buys at your price – with pre-orders, not with stock. You can test that alongside your job.

Almost every retail idea needs stock, upfront financing or a platform before the first revenue comes in. If you start the dream of your own label with a bulk order, you have bought the most expensive answer.

What gets tested first

1

Does anyone buy at your price?

The markup has to carry goods, returns and shipping. planix works out the price range before you calculate – and tells you whether it is enough to live on.

The markup has to carry goods, returns and shipping.

2

Is a range of three items enough?

A collection ties up capital, three items test demand. It tests which part of your idea carries demand and what can be left out in the first step.

A collection ties up capital, three items test demand.

3

Can you reach your buyers without an ad budget?

Customer acquisition is the silent cost block in retail. It tests through which channel your target group can be reached and what it costs to win a customer.

Customer acquisition is the silent cost block in retail.

How planix tests it

How it works in detail
  • Price sensitivity (Van Westendorp)Delivers the price range for your offer – and with it the answer to whether the markup is enough.
  • Feature prioritisation (MaxDiff)Shows which three items or features carry demand and what you start with.
  • Target group fitCompares segments: who is most likely to buy, who only looks.

Metrics that count here

  • Markup
  • Return rate
  • Cost per acquired customer
  • Contribution margin per sale
  • Pre-orders before purchasing
  • Repeat purchase rate

Which market data goes in

  • Competitors in the segment, by name and with source
  • Consumer spending on clothing and lifestyle
  • Market size and online share in retail
  • Registered trademarks and designs from the registers

Market data from official sources: Swiss Federal Statistical Office, Zefix, Swiss National Bank, Fedlex, opendata.swiss, ETH Library, Eurostat, OECD

Which package fits

Test the market

For the question of what you become self-employed with in retail, Find your business idea is enough – free. As soon as you want to order goods or rent a space, you need the price range, a segment comparison and competitors with sources – that is Test the market.

For the question of what you become self-employed with in retail, Find your business idea is enough – free. As soon as you want to order goods or rent a space, you need the price range, a segment comparison and competitors with sources – that is Test the market.

Pricing
FAQ

Frequently asked questions from the industry

Yes. planix matches the idea with your profile and shows where a gap remains – such as purchasing or logistics – and whether you can buy it in. Often starting with a partner or print-on-demand is the smarter first step.

Usually yes. A pre-order page, three items and ten conversations with buyers take evenings, not a warehouse. You resign once demand is proven.

Supported by leading founder experts and partners

ConsultingNetworkSwitzerland.
swissstartupassociation+
SWISS DESIGN
& ENGINEERING
NVIDIA Inception Program
REP27 – EU & UK GDPR Representative
collumino.com
STARTUPS
EXPERTSuisse

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