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Beauty, Health & Aesthetics

Beauty & health: clients first, then the studio.

Your own studio, mobile treatments, a practice, a nutrition or exercise offer: planix finds the idea that fits your training and tests the riskiest assumption before you rent premises and buy equipment.

planix finds the idea that fits your training and tests the riskiest assumption before you rent premises and buy equipment.

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The studio is the dream – the clients are the start

In beauty and health the training is usually there and competition is dense. Many start with the studio and look for clients afterwards. Becoming self-employed here means: first find out which target group pays your price and whether mobile or a sublet is enough – with the first treatments alongside your job.

In beauty and health the training is usually there and competition is dense. Many start with the studio and look for clients afterwards.

What gets tested first

1

Does your target group pay your price – despite dense competition?

If you stand out on price, you lose. It tests the price range per target group – and which promise justifies a premium.

If you stand out on price, you lose.

2

Is mobile or a sublet enough for the start?

A sublet chair or home visits test the same offer without a lease. It tests which form of start fits your capital and time.

A sublet chair or home visits test the same offer without a lease.

3

Do you reach enough regular clients for the utilisation you need?

Treatments live on repetition. It tests how many clients your circle provides and which channel carries you after that.

Treatments live on repetition.

How planix tests it

How it works in detail
  • Price sensitivity (Van Westendorp)Delivers the range per treatment – from when it is too expensive, from when it is implausibly cheap.
  • Target group fitCompares age groups and occasions: who is most likely to book, who comes back.
  • Message and claim testShows which promise works – saving time, results or well-being.

Metrics that count here

  • Price per treatment
  • Treatments per week
  • Return rate
  • Material costs per treatment
  • Rent or sublet per month
  • Bookings from referrals

Which market data goes in

  • Studios, practices and mobile providers nearby, by name and with source
  • Population, age and purchasing power at the location
  • Price levels for treatments in the region
  • Professional recognition, hygiene and health rules by country

Market data from official sources: Swiss Federal Statistical Office, Zefix, Swiss National Bank, Fedlex, opendata.swiss, ETH Library, Eurostat, OECD

Which package fits

Test the market

Find your business idea shows you for free which offer fits your training and your capital – and whether mobile or a sublet is enough. Before you rent premises, Test the market tests price, target group and competition with respondents and market data.

Find your business idea shows you for free which offer fits your training and your capital – and whether mobile or a sublet is enough. Before you rent premises, Test the market tests price, target group and competition with respondents and market data.

Pricing
FAQ

Frequently asked questions from the industry

Not as another one, but as a specialised one. It tests which target group or occasion is underserved – such as mobile, evenings, for one age group. The report names competitors and the gap between them.

No. Home visits or a sublet chair test price and demand alongside your job. The studio comes once utilisation and return rate are proven.

Supported by leading founder experts and partners

ConsultingNetworkSwitzerland.
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REP27 – EU & UK GDPR Representative
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