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Pharmaceuticals, Biotech, Food & Agriculture

Self-employed with food, agriculture or life sciences.

Your own food product, farm shop, direct marketing, a lab service or consulting: planix finds the idea that fits your skills and tests the riskiest assumption before you finance production, approval and packaging.

planix finds the idea that fits your skills and tests the riskiest assumption before you finance production, approval and packaging.

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Here the first step costs approval, production and packaging

In food, agriculture and life sciences there is often a year between idea and first sale: recipe, hygiene rules, packaging, minimum quantities. If you produce before demand is proven, you buy the most expensive answer. Becoming self-employed here means: test the product in a small batch – market stall, rental kitchen, pre-order – alongside your job, before production and approval are financed.

In food, agriculture and life sciences there is often a year between idea and first sale: recipe, hygiene rules, packaging, minimum quantities. If you produce before demand is proven, you buy the most expensive answer.

What gets tested first

1

Does anyone pay the price small-scale production needs?

Small quantities are expensive. It tests the price range of your product – and whether it carries the margin at realistic quantities.

Small quantities are expensive.

2

Is starting with a small batch enough?

Rental kitchen, market stall or pre-order test product and price without production. It tests which form of start fits your capital, time and regulations.

Rental kitchen, market stall or pre-order test product and price without production.

3

Which approval does the start need – and which later?

Food, cosmetics and medical devices are regulated differently. It tests what is needed before the first sale and what can wait.

Food, cosmetics and medical devices are regulated differently.

How planix tests it

How it works in detail
  • Concept testShows whether your product is understood and triggers an urge to buy – before the recipe goes to scale.
  • Price sensitivity (Van Westendorp)Delivers the range per unit or box – and with it the margin in a small batch.
  • Packaging and design testTests what is noticed first on the shelf or online and what impression of quality it leaves.

Metrics that count here

  • Price per unit
  • Contribution margin per unit
  • Minimum production quantity
  • Repeat purchase rate
  • Pre-orders before production
  • Time to approval

Which market data goes in

  • Producers and direct marketers in the segment, by name and with source
  • Consumer spending and trends in the food and health market
  • Food, hygiene and approval regulations by country
  • Agricultural and production statistics of the region

Market data from official sources: Swiss Federal Statistical Office, Zefix, Swiss National Bank, Fedlex, opendata.swiss, ETH Library, Eurostat, OECD

Which package fits

Test the market

Find your business idea shows you for free which product or service fits your skills and whether starting with a small batch is enough. Before you finance production or approval, Test the market tests price, demand and packaging with respondents and market data.

Find your business idea shows you for free which product or service fits your skills and whether starting with a small batch is enough. Before you finance production or approval, Test the market tests price, demand and packaging with respondents and market data.

Pricing
FAQ

Frequently asked questions from the industry

Approval is not a purchase. The market test shows how many would really buy at your price – with the typical overstatement taken out. Twenty pre-orders say more than a hundred compliments.

For food, usually a registration and hygiene rules, also in a rental kitchen. The report names the rules for your market and whether they block the test. It does not replace legal advice.

Supported by leading founder experts and partners

ConsultingNetworkSwitzerland.
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NVIDIA Inception Program
REP27 – EU & UK GDPR Representative
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EXPERTSuisse

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