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Sports, Leisure, Culture & Creative

From hobby to profession – and making a living from it.

Personal training, courses, photography, design, music or a leisure offer: planix finds the idea that fits your passion and your skills and tests the riskiest assumption creative ideas fail on – that enthusiasm turns into revenue.

planix finds the idea that fits your passion and your skills and tests the riskiest assumption creative ideas fail on – that enthusiasm turns into revenue.

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Passion is the drive – willingness to pay is the test

In sport, culture and creative work, many want to turn their hobby into a profession. The enthusiasm is there; the question is whether enough people pay for it for you to make a living. Becoming self-employed here means: find the target group that accepts a fair price, and test the offer alongside your job with a first group or three jobs.

In sport, culture and creative work, many want to turn their hobby into a profession. The enthusiasm is there; the question is whether enough people pay for it for you to make a living.

What gets tested first

1

Does anyone pay enough for it to become an income?

A hobby sells cheaply. It tests the price range per target group and whether, scaled to realistic hours, it carries an income.

A hobby sells cheaply.

2

Which target group takes you seriously?

Beginners, ambitious amateurs, companies, schools: it tests which segment reacts most strongly and pays the most – often not the one you start with.

Beginners, ambitious amateurs, companies, schools: it tests which segment reacts most strongly and pays the most – often not the one you start with.

3

Does the offer work alongside your job – and when not anymore?

Groups, courses and jobs can be tested in the evenings and at weekends. It tests from what utilisation the switch to full time pays off.

Groups, courses and jobs can be tested in the evenings and at weekends.

How planix tests it

How it works in detail
  • Target group fitShows which segment takes your offer seriously and pays.
  • Price sensitivity (Van Westendorp)Delivers the range per hour, course or job – and whether it carries an income.
  • Concept testShows whether your offer is understood and makes people want it – or only appeals to you.

Metrics that count here

  • Price per hour or course
  • Participants per group
  • Billable hours per week
  • Rebooking rate
  • Seasonality
  • Jobs from referrals

Which market data goes in

  • Providers, studios and creatives in the segment, by name and with source
  • Household spending on leisure and culture
  • Population and target groups at the location
  • Course and fee benchmarks of the industry

Market data from official sources: Swiss Federal Statistical Office, Zefix, Swiss National Bank, Fedlex, opendata.swiss, ETH Library, Eurostat, OECD

Which package fits

Test the market

Find your business idea shows you for free which offer from your passion can become a business and for whom. Before you resign, Test the market tests target group, price and utilisation with respondents and market data.

Find your business idea shows you for free which offer from your passion can become a business and for whom. Before you resign, Test the market tests target group, price and utilisation with respondents and market data.

Pricing
FAQ

Frequently asked questions from the industry

From some, yes – if the target group pays and the hours add up. The report does the maths: price times realistic utilisation minus costs. If it is not enough, it says whether a side business carries or which segment pays more.

The founder profile shows where your strength lies and what is missing – usually pricing and sales. The report suggests a form of start that makes up for it: packages instead of hourly rates, referrals instead of cold outreach.

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