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Media, Marketing & Online Platforms

Self-employed with content, marketing or software.

Freelance marketing, agency, newsletter, podcast or a small piece of software: planix finds the idea that fits your experience and first tests the assumption creative and digital ideas usually fail on – that someone pays for it.

planix finds the idea that fits your experience and first tests the assumption creative and digital ideas usually fail on – that someone pays for it.

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Starting here is cheap – and that is exactly the trap

A laptop is enough to start. That is why many start with an offer for everyone and a gut-feeling price – and work for too little money for a year. Becoming self-employed here means: find the segment that needs your skills most urgently, and the price it pays. You can test both alongside your job, before you take on the first client.

A laptop is enough to start. That is why many start with an offer for everyone and a gut-feeling price – and work for too little money for a year.

What gets tested first

1

Who pays for your skills – and how much?

In digital, willingness to pay is the assumption most ideas fail on. It tests the price range per segment – and whether it carries an income.

In digital, willingness to pay is the assumption most ideas fail on.

2

For whom are you the obvious choice?

An offer for everyone has no target group. It tests which industry or company size reacts most strongly – often not the one you would have bet on.

An offer for everyone has no target group.

3

How do you get your first three clients?

Network, platform or cold outreach: it tests through which channel you win your first clients and what it costs to win a customer.

Network, platform or cold outreach: it tests through which channel you win your first clients and what it costs to win a customer.

How planix tests it

How it works in detail
  • Target group fitShows which segment needs your offer most urgently – and where you sell first.
  • Price sensitivity (Gabor-Granger)Tests specific price points and flat fees: where willingness to buy drops and where revenue peaks.
  • Value proposition testTests whether your value proposition is clear, credible and relevant – three separate scores.

Metrics that count here

  • Hourly rate or monthly retainer
  • Utilisation in hours
  • Cost per acquired customer
  • Recurring revenue
  • Customer lifetime
  • Share of clients from your network

Which market data goes in

  • Competitors and agencies in the segment, by name and with source
  • Market size and growth in the digital and advertising market
  • Price levels for freelance and agency services
  • Regulation on data, advertising and platforms

Market data from official sources: Swiss Federal Statistical Office, Zefix, Swiss National Bank, Fedlex, opendata.swiss, ETH Library, Eurostat, OECD

Which package fits

Test the market

Find your business idea shows you for free which offer fits your profile and for whom. Before you take on the first client at a gut-feeling price, Test the market tests segment, price and message with simulated respondents and market data.

Find your business idea shows you for free which offer fits your profile and for whom. Before you take on the first client at a gut-feeling price, Test the market tests segment, price and message with simulated respondents and market data.

Pricing
FAQ

Frequently asked questions from the industry

That is exactly what planix checks in the founder profile. Often the answer is an offer that sells through referrals and network – or a partner who takes over sales. The report says what fits you.

With the service, if it solves the same problem: you can launch it in weeks and it brings the customers you later test the software with. planix assesses both paths in the same report.

Supported by leading founder experts and partners

ConsultingNetworkSwitzerland.
swissstartupassociation+
SWISS DESIGN
& ENGINEERING
NVIDIA Inception Program
REP27 – EU & UK GDPR Representative
collumino.com
STARTUPS
EXPERTSuisse

Be your own boss

Find your business idea gives you three matching business ideas and the one assumption you need to test first.

Find your business idea now Find and develop your idea for free · Test the market CHF 99 · one-off, no subscription
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