Business ideas from your industry.

No. Most ideas can be tested alongside your job. planix calculates what the start really takes – hours per week, capital, first customers – and whether a side business is enough. You quit once an assumption is confirmed, not before.

Find your business idea is free: your founder profile, three matching ideas with scoring and the riskiest assumption for each idea. Develop the idea, also free, puts the chosen idea on one page – target customer, offer, calculation per sale and Business Model Canvas. Test the market (CHF 99) tests one idea in the market: up to five tests with 30 simulated respondents each, real market data, a price range and a reasoned decision with a 30-day plan.

From your founder profile: experience, strengths, network, available time and capital, appetite for risk. Each idea is measured against it – and against the market. A good idea for someone else isn’t yet a good idea for you.

They are simulated – this is called synthetic market research. Each target persona has its own profile (prior experience, attitude, price sensitivity) and answers in its role, distributed like a real sample. Results in hours instead of weeks, repeatable at any time. It does not count as market proof – the answers show a direction and a ranking. In the report, simulated figures are labelled as such.

Then you have learned cheaply what doesn’t work – and why. The report says which assumption tipped over. Often it isn’t the idea that’s wrong, but the target group, price or timing. You start the next round without having lost a single franc.

For any – self-employment just starts differently everywhere: in the trades with the first order, in consulting with the first client, in retail with the first purchase. For 14 industries, what counts first is set out individually.

Six chapters: at a glance, value proposition and target customer, problem and differentiation, business model with calculation per sale, Business Model Canvas and what is still open. You also get the canvas as a Word file to edit.

Because prices, target groups, authorities and habits differ in Switzerland, Germany and Austria. You see the examples for your country, with amounts in your currency.