A company takeover, fully calculated.
From the business concept to the takeover plan with purchase price, financing and affordability – as planix delivers it.
From concept to takeover plan.
This is how you see it in planix: read, tick off tasks, download.
Develop the business conceptYour business concept
Project, offer, market and route to customers – to share with partners, co-founders and advisers.
- Company
- Tyne Decorators Ltd
- Project
- Takeover of a painting and decorating firm with its crew
- As of
- 05.10.2026
1Summary
Tyne Decorators Ltd takes over Dodds & Son, a painting and decorating firm in Newcastle upon Tyne in the real estate, construction and trades sector, with its crew and contracts with housing associations. The offer is for households in Newcastle and Gateshead, housing associations and landlords who need empty homes decorated between tenancies, and businesses. Unlike sole-trader decorators, the firm can staff several homes at once, and unlike large maintenance contractors, it takes small orders. Revenue comes from household jobs, contract work for housing associations and landlords and commercial projects. The business is taken over by Liam Robson, the firm’s long-standing foreman.
2Company and founders
Company
Tyne Decorators Ltd is based in Newcastle upon Tyne in North East England in the United Kingdom and works in the real estate, construction and trades sector. The company takes over the equipment, trading name, customer records and contracts of Dodds & Son in January 2027. The firm works from a workshop and store at Team Valley.
Liam Robson
Liam Robson takes over the business on his own and runs it as director. He trained as a painter and decorator and has worked for Dodds & Son for 14 years, the last 6 as foreman responsible for estimating and the housing association contracts. He holds an NVQ Level 3 in painting and decorating.
Assessment
Estimating, site supervision and the contracts with the housing associations are what Liam Robson brings from his years as foreman. Open is who takes over his place on site when he runs the business.
3Offer and business model
Problem and customers
Dodds & Son has served households and landlords on Tyneside for many years. The owner is retiring without a family successor. Without a takeover the crew would lose their jobs and the housing associations a reliable contractor for empty homes.
Offer
Painting and decorating for households costs an average of £2,400 per job. Decorating an empty home for a housing association or landlord costs an average of £1,750 per unit. Commercial and office refurbishments cost an average of £7,500 per project.
Business model
The business earns money from household jobs, contract work and commercial projects. Paint, materials and access equipment are bought in per job.
Assessment
The contracts provide a steady base of work all year, household jobs bring higher prices, and commercial projects fill quieter weeks.
4Market and competition
Target group
The target group are households in Newcastle and Gateshead, housing associations, landlords and businesses. For contracts, a contract manager decides.
Competition
Without this firm, housing associations would use large contractors and households sole traders. Large maintenance contractors bid for big frameworks, but rarely take small orders. Sole-trader decorators are cheaper, but cannot staff several homes at once. National franchises have less local presence.
Positioning
Prices are in line with other established firms in the region. Tyne Decorators combines a crew of several decorators with the history of Dodds & Son and the trust of the housing associations.
Assessment
Assumption: the housing associations renew their contracts with the new company.
5Marketing and sales
Reachable through
The target group can be reached through the housing association contracts, recommendations, the website and trade directories.
First channel
The first contact is an introduction meeting with the contract managers, together with the previous owner.
Sales process
Households request a quote, Liam Robson visits and prices the job, and the first order is confirmed with a deposit.
Assessment
The route to steady work depends on the housing association contracts. Open is how the firm wins more households directly.
6What your concept does not answer yet
Before a bank, Start Up Loans or a partner backs your project, they ask for figures.
- Question 1: You are taking over Dodds & Son, a painting and decorating firm with its crew. How do you finance the purchase price, and what is left for you after interest and repayments?
- Question 2: You plan 3 offers between £1,750 and £7,500. How many sales a month cover your income?
- Question 3: You take over a crew of decorators and an apprentice. How do you finance materials until your customers pay?
- Question 4: You start in January 2027. How much money do you need until the first revenue comes in?
- Question 5: You name 3 competitors, including large maintenance contractors. What happens to your result if you stay 20% below your plan?
Business & Financial Planning Pro answers these questions with your financial plan, on the web and as a PDF. Your answers are already in it.
Fictional example People and companies are fictional. Places, programmes and the calculation parameters are real; every number is calculated with the planix financial plan.
Questions
Buying the shares, you take over the company as it is – with all contracts, staff and liabilities, including unknown ones. You pay 0.5% stamp duty on a price above £1,000 and protect yourself with warranties and indemnities in the sale agreement. Buying the assets, you choose what you take and leave the liabilities with the seller; the employees move to you on their existing terms under TUPE, and the seller must give you their details at least 28 days before the transfer. Which way suits your case, your solicitor and accountant advise.
planix calculates whether the cash flow carries interest and repayment and still leaves you a salary – each with a traffic light. planix does not value what the company is worth.
Business plan with financial forecasts, the company’s accounts and bank statements of recent years, heads of terms or the draft sale agreement. If collateral is missing, an accredited lender can use the Growth Guarantee Scheme.
The seller defers part of the purchase price (deferred consideration). planix includes interest and repayment – and shows how this affects your debt service.
Develop business concept is free. Business & financial planning Pro costs £39, Find funding £75 – each one-off, no subscription.
Yes. You enter today’s numbers or upload the accounts – the opening balance sheet and comparison are built from them.
The UK example is not online yet. Your own takeover plan planix calculates for the UK – with UK tax, National Insurance and pounds sterling.
Yes. Purchase price, loans, forecasts and traffic lights come from the planix financial plan; only person and company are fictional.
Supported by start-up experts and partners
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The concept first. The plan for the bank once the numbers are on the table.
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